(PRWEB) December 10, 2013
J&L Marketing announced today that Vice President of Sales Russell Grant will co-present a workshop at the 97th NADA Convention and Expo January 24 through 27, 2014 in New Orleans, LA.
The presentation will focus on data security and provide best practices for keeping data secure within dealerships, as well as information on reducing the risks that potentially compromise data. The NADA Convention and Expo is the world’s largest international convention for franchised new-vehicle dealers. It provides dealers the opportunity to meet face-to-face with executives of major auto manufacturers; features hundreds of exhibitors showcasing the latest equipment, services and technologies; and offers dozens of workshops with the industry’s leading trainers.
“At NADA, I will discuss big data, a hot topic in the automotive industry,” said Grant. “The workshop will help dealers build a step-by-step process to protect their data. Data is a dealer’s most valuable—and potentially most vulnerable—asset. A breach in security can have devastating effects on the dealership and its customers. I’ll break down the most common mistakes made by dealerships and provide a process you can follow to better protect your data, thereby maintaining the trust of your customers.”
Grant has also presented at the Digital Dealer Conference and Exposition, 20 Groups and DrivingSales Executive Summits, and is a writer for AutoSuccess, NCM Institute, DrivingSales and Digital Dealer. His areas of special expertise include data security, automotive data management, strategic planning, automotive direct marketing, online reputation management, new business development, SEO, dealership sales training and third party leads.
J&L Marketing has received SSAE-16 Certification, a universal standard established by the American Institute of Certified Public Accountants (AICPA) for financial institutions to protect the privacy of consumer information. The AICPA issued the SSAE-16 standards to ensure the security and confidentiality of customer data; to protect against threats to the security and integrity of customer data; and to prevent against unauthorized access to customer data.
The workshop—“Who Let the Data Out? Avoid Security Threats!”—is considered a must-see for conference attendees and will be presented on January 25, 26 and 27. For more information, contact Russell Grant at rgrant(at)jandlmarketing(dot)com or 407-616-6898.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. The company is SSAE Certified and recognized throughout the industry for its data security and data analytics. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, digital, email, direct mail, microsites, social media, video and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with General Motors, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at http://www.jandlmarketing.com.