Placeable and AAA Carolinas Drive User Experience Across Channels, Resulting in a 5x Increase in Organic Traffic

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Social and Mobile Pages Help Motorists in Times of Need and Drive New Business

Placeable, the leading location marketing technology for the enterprise advertiser, announced today initial results of its work with AAA Carolinas to improve their mobile user experience and drive new visitors to their website.

In just three months, AAA Carolinas has seen organic traffic from mobile devices soar by 691%. For more information, please download the case study here.

“AAA Carolinas recognizes that our customers need immediate access to our services 24-7,” said Heather McBrien, Digital Marketing Manager at AAA Carolinas. “We are here to help them and that starts with them easily finding the closest office on the device they are using. With Placeable, AAA Carolinas knows that information about our offices, agents and services is accurate and easily accessible across search and social channels. In addition to the improved experience, we are also driving new visitors to our site.”

From a business perspective, AAA Carolinas competes in multiple crowded industries where thousands of insurance providers, car care specialists, and travel agencies jockey for top search engine rankings. With Placeable Pages, they now have best-in-class business locators and content that help drive traffic, highlight promotions and empower calls-to-action. AAA Carolinas also improved and expanded their local presence on Google, Bing, Facebook and Foursquare.

“AAA Carolinas understands that serving its customers is more than putting a point on a map; it’s about the experience they provide no matter what their customers need – wherever they are,” said Ari Kaufman, CEO of Placeable. “Our platform allows AAA Carolinas to ensure that their contact information and other location-specific content is accurate, and easily discoverable, consumable across all channels and devices.”

About AAA Carolinas
AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.

Connect with AAA Carolinas on Facebook and follow us on Twitter.

About Placeable
Placeable helps large advertisers increase local market share and improve customer experience by unlocking the power of location information. With Placeable’s web-based platform, brands and agencies easily clean and control location data for use across maps, search engines, social networks, local pages, locators and directories. Placeable’s location marketing technology powers millions of locations worldwide for brands including Bank of America, Western Union, American Express and Nationwide Insurance. Placeable is based in Denver, CO.

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Monica Knickerbocker

Heather McBrien
AAA Carolinas
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