For the local insurance agency, this revolutionizes the way business is handled and increases sales using technology.
Warwick, Rhode Island (PRWEB) December 10, 2013
Astonish, the leader in insurance marketing and sales solutions for local insurance agencies, has added another feature to its platform to assist agents in rounding-out accounts with its latest system update release. The Astonish platform, designed specifically to help insurance agencies market to the online consumer, has added the "Round-Out Center" to its technology platform. This new feature of the company’s Virtual Profit Center (VPC) system allows insurance agents to easily identify and contact these clients in order to efficiently increase policy premium.
"After examining client feedback, we found that lack of information is not the only issue when agents attempt to round-out their book of business, it is being able to easily distill the information into an actionable marketing strategy," explains Jeanette Cole, Director of Product Management at Astonish. "We wanted to make sure that this system release provided agents with an automated feature for selecting mono-line clients and marketing to them effectively," says Cole.
The modern consumer is used to having information at their finger-tips, and the local insurance agent is no different. With the Round-Out Center, all of the information an agent could want now becomes easily accessible. This makes the job of the agent easier – allowing the focus to get back to selling insurance.
Additional updates for Q4 system release include:
- A completely revamped Policy Report will help agents manage their book by the numbers, with policy growth, policy retention, and complete drill-down capability.
o Policy Growth is broken into New Business, Round Outs and Converted Prospects
o Policy Retention shows Renewals, Rewrites and Lost Business
- New Lead Status assists your agents in adding or changing policy status by prompting with reminders at pre-determined stages in the sales cycle.
- We’ve also updated the Lead Details page to make it clear the type of status a lead is in – Prospect, Active Lead or Client.
o This will help agents recognize immediately if they have a lead in an incorrect status.
The old sales adage that tells us it always costs more money to acquire a new customer than it does to increase the spend on an existing customer is truer than ever today. Fortunately for the insurance industry, this system update allows you to determine who the mono-line customers are, automate marketing tasks to them, and more efficiently and effectively sell policies that they need. Service costs don’t go up with this feature, but the stickiness value of the relationship with your customers does which increases your book of business and ultimately, the same number of existing employees can handle a greater volume of premium.
For the local insurance agency, this revolutionizes the way business is handled and increases sales using technology. For the modern consumer, this brings them business the way they are seeking for it.
Astonish offers powerful, robust insurance marketing and sales tools for local insurance agencies. Astonish collaborates with your insurance agency to provide an optimized online marketing presence, automate tasks with technology, and create an effective sales culture through hands-on coaching. Our platform drives growth in round-outs, retention, referrals, new opportunities, lead conversion, and team performance.