MassiveImpact Appoints Tal Perry As Chief Business Officer

Share Article

Leader in Performance Mobile Advertising Expands C-Level Team as Company Extends Global Reach

MassiveImpact, a leader in performance mobile advertising, announced today the appointment of Tal Perry as Chief Business Officer (CBO). Perry brings over a decade of experience to his new role and will be responsible for overseeing the development of business for the company. In bringing a strong analytic and legal background to the position, Perry will provide a systematic perspective that can contribute to the efficiency of the company’s initiative for global expansion. Perry, who is based out of Israel, will report directly to Sephi Shapira, CEO of MassiveImpact.

“Having worked with many companies to boost their business development activities and initiatives, I am excited to transition into a leadership role at MassiveImpact,” said Perry. “It’s a great honor to be working alongside those who have pioneered the performance mobile advertising business model. The transition from a cost-per-click (CPC) model is not only personalizing advertising efforts, but continues to enhance the bottom lines of companies globally. I am joining MassiveImpact at a time of great growth and evolution for the mobile advertising industry.”

Prior to his position at MassiveImpact, Perry held Vice President of Business Development positions at AppNext, a leading monetization and discovery network for mobile and social games and apps, as well as BetUKnow, a fantasy betting platform focusing on European football. In his role with both companies he oversaw all business development and marketing activities, handled the day to day operational aspects of the business, and executed the operations with online media companies, including MARCA, the biggest European sports site, and SoccerLens, the web’s most popular soccer blog.

At MassiveImpact, Perry will be developing opportunities with both advertisers and publishers. In particular, he will build on the momentum provided by the company’s Freemium Exchange model that allows publishers to fill 99% of its inventory in almost every country in virtually every ad format, including display, video, mobile and custom executions.

“Tal Perry was chosen to lead MassiveImpact’s international expansion because of his years of experience aiding the growth of multi-national companies,” said Sephi Shapira, CEO and Founder of MassiveImpact. “As the new CBO, he will be relied on to distinguish new sales prospects and drive business growth as well as cultivate strong, lasting relationships with both current and future clients and partners.”

About MassiveImpact
With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit .

Share article on social media or email:

View article via:

Pdf Print

Contact Author

DeeDee Rudenstein
The Cline Group
+1 (610) 500-3135
Email >
Visit website