Releases Its Top 20 List of Most Wanted Gift Cards for 2013 Holiday Shopping Season

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Leading gift card exchange company,, has released its annual Top 20 Most Wanted Gift Card list for the sixth year.

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This year’s Top 20 list, based on a national sample of approximately 12,000 gift card wish lists, ranks Walmart at No. 1 for the third consecutive year. The list also includes Darden Restaurants, T.J. Maxx, Starbucks and Home Depot rounding out as the Top 5 Most Wanted Gift Cards of 2013.

"The biggest change in this year’s list from the last is the rise of restaurant and food industry gift cards," says Founder and CEO of, Kwame Kuadey. "It was quite surprising to see Darden Restaurants rise to the number two spot from fourteen, as well as, Starbucks to number three from the previous twelve." In addition to the rise in demand for food industry gift cards, making the list for the first time are Trader Joe’s and Panera Bread.

According to the National Retail Federation (NRF), gift cards are the most sought after holiday present for the seventh straight year. The 2013 NRF Gift Card Spending Survey found that gift card spending will increase 4% from 2012; reaching an all time high, with more than 80% of shoppers planning to purchase at least one gift card. In total, gift card spending is expected to reach $29.8 billion this holiday season, with the average shopper spending nearly $165 on gift cards versus $157 last year.

Below is the list of the Top 20 Most Wanted Gift Cards of 2013, listed in order of popularity:
1.) Walmart
2.) Darden Restaurants
3.) T.J. Maxx
4.) Starbucks
5.) Home Depot
6.) Costco
7.) J.C. Penney
8.) Lowe's
9.) Sears
10.) Subway
11.) Target
12.) Kohl's
14.) McDonald's
15.) Trader Joe's
16.) Marshalls
17.) Panera Bread
18.) Bed Bath & Beyond
19.) Macy's
20.) Walgreens

For images of the Top 20 Most-Wanted Gift Cards of 2013 and a further breakdown of merchant categories, click here.

About the Top 20 Most Wanted Gift Cards Survey has been surveying its customers the past six years for their annual Top 20 Most Wanted Gift Card list. Results for this year's survey are based on a national sample of approximately 12,000 gift card wish lists. The sample period is from January 1 - November 25, 2013. The survey results are used to develop the Top 20 Gift Card list for the year to help consumers during the holiday shopping season.


Based in Ellicott City, Maryland, is a leading gift card exchange site.’s main focus is helping consumers save more; offering up to 35% off on discounted gift cards to over 450 national merchants, as well as, up to 92% cash back for unwanted gift cards. guarantees all transactions and is backed up by the best customer support team in the industry.

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Carrie Brenner
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