London School of Marketing explores the benefits of marketing technology in Talk Business

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London School of Marketing is proud to launch its newest column in Talk Business, a successful UK business publication written by entrepreneurs, for entrepreneurs.

London School of Marketing

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published a new article with Talk Business, a successful UK business publication written by entrepreneurs, for entrepreneurs. In the first of an ongoing series of columns, this article deals with the merits of technology in the world of marketing.

“Marketing has often been criticised for the lack of transparency in its results. The advent of [technology] has succeeded in redefining the whole concept of marketing,” writes Anton Dominique, COO/CFO of London School of Marketing. “Though technology and marketing are two different disciplines in their own rights, they have been successfully brought together to achieve a common goal.”

The article goes on to explore the key benefits that technology can bring to today’s marketing leaders. These include the use of technology to schedule complex marketing campaigns, measure the performance of most marketing activities, personalise and customise marketing messages, and manage customer relationships across a broad range of marketing activities.

“Certainly, comparing marketing tactics in two different ages might not be fair, yet what could be gauged is the spontaneity, creativity and originality of marketers to reach their target audience,” the article concludes. “The trick of the trade today lies not in using the latest tools offered by technology, but in using them in the right situation at the right time.”

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, ABP and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution and hold Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes. Further details are available at:

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Gimhani Gunasinghe
LS Education Group
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since: 06/2011
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