Pinoy Auto Trader Releases the Philippines First Ever White Paper Report On Online Car Browsing

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Pinoy Auto Trader compiles first white paper report based on its own data related to the online browsing behavior of quarter of a million users and more than two and a half million page views.

The First Report on Online Car Browsing in the Philippines

It’s our way of providing data and creating levels of standardization which will help the car-industry evolve and prosper.

Following their recent launch in July 2013, Pinoy Auto Trader, the Philippines' newest comprehensive online marketplace have released to the public a first glimpse of their compiled industry related data in the form of a white paper on the behaviors and trends of online buyers in both the brand new and pre-owned car markets.

The white paper report, which incorporates data from 254,037 users and 2,568,053 page views between the months of July and September, 2013 indicates a number of key trends, such as the most sought for brand new car models and the most searched for characteristics of a pre-owned vehicle.

Pinoy Auto Trader, which is a sister company of, the Philippines leading buy and sell website, has released the data as their first step in providing the local automotive industry with access to big data.

“Even from the beginning, we’ve always recognized that Pinoy Auto Trader would be an ideal platform to contribute comprehensive data to the local automotive industry. It’s our way of providing data and creating levels of standardization which will help the car-industry evolve and prosper,” said Pinoy Auto Trader CEO, Daniel Scott.

The white paper, which is available for free from the Pinoy Auto Trader website, is the first volume in a series of reports which will be released on a quarterly basis. In each edition, Pinoy Auto Trader hopes to divulge more data to the industry.

“This first report is really only the tip of the iceberg, there’s a lot more data that we want to publish in our forthcoming issues. The goal here is to create the presence of solid research and information as a means for the industry to adapt and provide constantly good value to customers in the marketplace,” commented Pinoy Auto Trader COO, Christopher Franks.

The eighteen-page report also provides two commentaries which investigate the importance of marketing reach and engagement, referencing those brands that are excelling in the executive of effective online digital marketing strategies.

Pinoy Auto Trader, which separates itself from a traditional classifieds website thanks to its dynamic user-generated online dealership showrooms and business-to-consumer mentality, already has up to ten thousand vehicles listed on its website, not to mention a comprehensive selection of both brand new and pre-owned car dealers nationwide.

To find out more, visit or visit to download the full white paper.

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Christopher Franks
since: 11/2011
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