London, UK (PRWEB) December 10, 2013
After the financial crisis, banks worldwide started to understand the importance of building long-term and profitable relationships with their clients in order to enhance profitability. As pricing is influenced greatly by changing consumer preferences and expectations, and cost pressures, banks are grabbing the opportunity to build a strong relationship with customers by offering them various customer-centric business models based on relationship pricing. Retail banks tend to apply different pricing models, designed to target a diverse pool of customers and meet their individual banking requirements and readiness to pay. Retail banks also provide time-based pricing (different prices for existing and new clients) and behavior-based pricing (based on the customer’s purchasing behavior). The adoption of analytical tools and advanced technologies allows banks to get a clear understanding of consumers’ buying behavior, enables them to offer personalized services as well as to target the most profitable customers.
Loyalty programmes have recently emerged as one of the major tools used by retail banks when targeting consumers. They are thought to drive customer retention and acquisition. With ongoing technological progress in the banking industry, banks have shifted their primary focus from loyalty programmes targeting high value individuals towards discounts and benefits on single products.
Insightful research report “2020 Foresight: Relationship Pricing” worked out by Timetric has been recently published by Market Publishers Ltd.
Title: 2020 Foresight: Relationship Pricing
Published: October, 2013
Price: US$ 3,800.00
The report provides an insightful analysis of the various relationship pricing strategies adopted by retail banks globally; uncovers historical and present industry estimates; provides a snapshot of the relationship pricing trends in both developed and developing economies; and also outlines the major operational opportunities available for retail banks. Furthermore, the research characterizes the regulative framework, traces the recent technological advancements, reviews various loyalty programmes as an approach to relationship-based pricing models, and grants access to detailed case studies on relationship pricing implemented by market participants. The report is enriched with an extensive market forecast along with a discussion of the market’s growth prospects.
Reasons to Buy:
More insightful research reports by the publisher can be found at Timetric page.
Do not miss an excellent opportunity to avail of the seasonal discount offer! Purchase ANY of the ‘2020 Foresight Reports’ prepared by Trimetric and receive 2 ‘Market Databooks’ for free.
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