Cellucor Announces All-New Cellucor.com will Launch Monday; Boasts Huge Focus on Customer Experience

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Cellucor, top selling sports nutrition brand and maker of the widely popular pre-workout C4 Extreme, prepares to launch the all-new Cellucor.com, boasting an enhanced user experience.

We needed a new and improved website that reflects our mission to connect with our customers.

Award winning sports nutrition brand, Cellucor, has a major announcement before the end of 2013— the launch of the all-new Cellucor.com on Monday, December 16, 2013. Re-vamped and packed with an array of features, training articles, an apparel store and site membership system, the new site reflects the brand’s mission to provide its customers with products and information relative to their unique fitness goals.

“Cellucor is a market leader in the sports nutrition world. We needed a new and improved website that reflects our mission to connect with our customers. We re-designed the website completely, and added a ton of features to truly optimize customer experience,” said Daniel Dixon, Cellucor’s Lead Web Developer.

From the very first click, Cellucor’s focus on their customers is undeniable. New features such as a floating live chat, personal log-in that tracks previous purchase history and pinned content, advanced search filters, and a helpful product-picker that guides new customers to the best Cellucor regimen for their goals, all drive home Cellucor’s commitment to their fans.

Products and sleek features aside, perhaps the biggest addition to the Cellucor website is the editorial section, featuring training, nutrition and supplement articles to help customers reach their goals. Team Cellucor Athletes such as Craig Capurso, Karina Baymiller and Jen Jewell are joined by a host of worthy contributors, including Protein POW's Anna Sward to provide best in-class content on the site.

“As a brand, our goal is to give a customer everything they need to reach and exceed their goals,” said Cellucor VP, Daniel Lourenco. “We want to not only provide the supplements, but also the plans, the advice and strategies to help you reach your goals—our mantra has always been ‘results matter’ and to us, that means our team is here to do absolutely everything in our power to help you get there.”

Another major addition to the new site is the brand’s long awaited apparel store, where fans can purchase the latest Cellucor gear. Although the offerings are currently limited, the site calls out that there will soon be more to come.

“This is just the beginning—2013 was a great year for the Cellucor brand, and 2014 is going to be even bigger. When you’re firing on all cylinders—people, products, technology, etc., great things are going to happen,” stated Lourenco.

Cellucor is an award-winning, safe and effective supplement brand known for its premier weight loss and sports nutrition product offerings. Cellucor products can be found at GNC, Bodybuilding.com, Vitamin Shoppe and select retailers internationally. Visit Cellucor.com or connect with the company on Facebook or Twitter.

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Daniel Lourenco
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