New York, New York (PRWEB) December 10, 2013
The holiday season is an important time for small businesses, with nearly 20% of revenue generated during the holiday season, according to the National Retail Federation. Given these statistics, increased spending coupled with the current increase in consumer confidence in the U.S. has small business owners poised for profit, but they also face aggressive competition. Consumers are often bombarded with marketing messages before the holidays are even underway.
Market My Market, a full service digital marketing company in New York City, works with multiple small to medium-sized businesses to strategize ways they can stand out from their competition during different parts of the year - especially during the holiday season. Many small business owners acknowledge that marketing and having an online presence is important, but don’t typically know where to start.
Ryan Klein, Head of Search Optimization for Market My Market, said, “The central focus on competing online is going to be your website. There are many key factors that are right there on your site that’ll be the determining factor in someone shopping with you, or calling, emailing. That’s the hub of your online presence. Social media is excellent too, but at the end of the day, you want to refer people to your website because that’s going to be your own personal and unique representation of your company.”
Market My Market suggests considering the following five ideas during the holiday season to increase your bottom line:
Like many websites during this time, you can make your home page background align with the season, such as using white and blue hues and have snowflakes. Other imagery can be used, either within the body of the website or in your slider if you have one.
Klein concluded on the topic: “Even though small business competition can be as fierce as two people fighting for the last television at a big box store on Black Friday, I believe that careful planning and some clever digital marketing tactics can give any small business an opportunity to really make a strong profit during this time. Sometimes it takes some research; sometimes it takes a solid partnership. Keeping these factors in mind, a business will be looking forward to a profitable holiday season.”
About Market My Market
Market My Market is a team of dedicated digital marketers and web developers in New York City. Formed in 2012, the experts that comprise the company have been in the industry for years. Market My Market empowers small to medium-sized businesses with practical yet uncommon marketing techniques while working with clients on developing their traditional core business functions. If you're looking for assistance with finding out if a digital marketing company is right for you, or how to hire an internet marketing company, please download our attached PDF.