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Maple Family Centers Lane to Go Takes Center Stage on “Live with Kelly and Michael”
  • USA - English


News provided by

Marketing Works

Dec 11, 2013, 11:00 ET

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Lane to Go
Lane to Go

Long Island, NY; Queens, NY; Clearwater, FL (PRWEB) December 11, 2013 -- The Lane to Go is 60 feet long with the same dimensions as a regular bowling alley and is fashioned from sturdy Brunswick Bowling materials. It has been used over 20 times since its inception, which most recently includes an appearance on ABC’s “Live with Kelly and Michael” on October 14, 2013.

"We really enjoy using the Lane to Go to give back to the community for charity events. It’s great fun and it enables us to connect with people and show them how bowling brings family and friends together."

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Since October was National Learn to Bowl Month, “Live with Kelly and Michael” featured 9-year old Natalie Savant from San Antonio, Texas, a bowling enthusiast with a huge social media following. Natalie vowed to bowl in 48 continental states to raise money for a youth scholarship for one college-age recipient. She was flown in to bowl in her 29th state on “Live with Kelly and Michael,” and the LaSpina Family was asked to donate their Lane to Go for the TV appearance. The Maple Family Centers team set it up in the studio in record time for filming and customized it for the length of the set.

When charismatic Natalie made her appearance, she gave some bowling tips and then proceeded to beat veteran “Live” host Kelly Ripa and legendary Super Bowl Champion and "Fox NFL Sunday" co-host, Michael Strahan in a game while the studio audience cheered on.

This is not the Lane to Go’s first TV showing, as the LaSpina family previously donated the portable lane to the “Rachael Ray Show” in the fall of 2012. One appearance helped raise $10,000 for singer-songwriter Sheryl Crow’s charity and she, Ray and the gang from “Good Morning America” each took a turn. Later, musical guest Rick Springfield had two of his fans bowl on it for prizes. It appeared on the show again the following spring.

Joe LaSpina, Vice President of Maple Family Centers, commented, “We really enjoy using the Lane to Go to give back to the community for charity events. It’s great fun and it enables us to connect with people and show them how bowling brings family and friends together. Also, it’s pretty impactful to have a full sized bowling alley at a venue or outdoors.”

Anyone can bowl on the now famous Lane to Go. The “lane to the stars” is available for rent for events and block parties. A 10% discount is available for Maple Family Centers’ league bowlers.

Most recently, the Lane to Go made appearances at the Town of Hempstead’s Festival by the Sea, the Valley Stream Community Festival, the Bellmore Street Fair, Rockville Centre’s Recreation Kid's Fest, Molloy College and St. Raymond’s Church in East Rockaway. Promotions and prizes are given away at each Lane to Go outing. For more information, visit bowlinglanetogo.com.

Maple Family Centers is a Long Island-based, family-owned chain of five bowling centers stretching from Queens, Nassau and Suffolk counties and Clearwater, Florida. Maple Family Centers are actively involved in charity and their events have helped raise more than $500,000 for local charities over the last few years.

Ron Gold, Marketing Works, http://www.marketingworkspr.com, +1 (516) 297-1637, [email protected]

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