GEN’s upcoming webinar will tell you what you need to know to reach life scientists who say they want to learn about products and services on mobile devices.
Arlington, VA (PRWEB) December 10, 2013
Join us for this free 60-minute webinar on December 12, 2013 at 2:00PM EST/11:00AM PST, as Genetic Engineering & Biotechnology News hosts BioInformatics LLC and other top industry leaders from Life Technologies and Chempetitive Group to discuss effective mobile marketing practices for reaching life scientists.
According to a recent study, one-third of scientists engage in social media either weekly or daily to support their research. And some scientists are constantly using social media for non-work related activities, which indicates that they are also more likely to spend time on social media sites to support their research.
GEN’s upcoming webinar will tell you what you need to know to reach life scientists who say they want to learn about products and services on mobile devices. Learn specifics about mobile adoption by life scientists, content and messaging unique to the mobile channel, and examples of successful mobile marketing campaigns by a top industry player.
Moderated by: Bill Levine, Director of Digital Media for Genetic Engineering & Biotechnology News
Register for free at the link below:
Bill Kelly, President, BioInformatics LLC
Provider of critical market intelligence to major suppliers serving the life science, medical device and pharmaceutical industries.
Jon Young, Senior Manager, Mobile eBusiness, Life Technologies
Provider of products and services to leading customers in the fields of scientific research, genetic analysis and applied sciences.
Jeremiah Worth, Director of Digital Strategy, Chempetitive Group
Integrated life science marketing agency providing creative, digital, branding and PR services.
Bill Levine, Digital Media Director, Genetic Engineering & Biotechnology News
GEN has retained its position as the number one biotech publisher around the globe since its launch in 1981.
ABOUT BIOINFORMATICS LLC
BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our expert network of more than 73,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.
For more information, contact:
2111 Wilson Blvd., Suite 250
Arlington, VA 22201
703.778.3080 x14 (phone)
Levine, B. (2013, December 4). GEN Webinar: Tips for Effective Mobile Marketing to Life Scientists [Email]. Retrieved from http://view.genengnewsmail.com/?j=fec3167670670378&m=fe90157072620d7971&ls=fe3d17767463047d741470&l=feef1579736d03&s=fe2c157170630474731674&jb=ffce15&ju=fe90117376630d7e74&r=0.