Vector Marketing Managers Benefit from Speaker at National Conference

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Author and speaker Greg Salciccioli presented points from his book, “The Enemies of Excellence: 7 Reasons Why We Sabotage Success," to more than 400 top Vector Marketing Corporation managers October 4 in Nashville. Vector Marketing is the single-level direct sales division of Cutco Cutlery Corporation.

As the largest kitchen cutlery manufacturer in North America, Cutco Cutlery Corporation prides itself on a 65-year legacy of success and a business model that has stood the test of time.

Just as important as its high-quality cutlery is its development of a sales force made up of college students who sell through in-home personal demonstrations through Vector Marketing, the single-level direct sales division for Cutco. With this commitment to a student sales force comes a focus on providing education. This was apparent at a recent conference in Nashville on Oct. 4, where author and speaker Greg Salciccioli presented points from his book, “The Enemies of Excellence: 7 Reasons Why We Sabotage Success.”

“Our goal is to always provide our managers and student sales representatives with the finest education and motivational programs,” said Amar Dave, Executive Vice President for Vector Marketing’s Eastern Region. “Greg really connected with our audience and we look forward to offering similar programs to assist our sales force with information that will improve their performance with us and with other organizations should they decide to move on to other professional opportunities.”

Salciccioli built part of his program around a basic theme: “Cutco and Vector are companies based on character,” he said. “That’s why they have stood the test of time.”

Within that framework, he advised the audience of more than 400 of the company’s top managers on several topics that included:

1.    The importance of staying positive, even through failures
2.    You have to give yourself permission to fail because struggles are part of success
3.    The importance of a detailed plan that involves a definitive strategy
4.    You are part of a “family” at Cutco and Vector Marketing. Never undermine the family and equip those you mentor with the skills to be an effective sales person
5.    There are times when all of us must “re-fuel” spiritually, relationally, emotionally, and physically. He stressed that, “Fatigue makes cowards of us all.”

“It is so important to put into action daily and weekly practices to enhance our capacity for excellence,” said Dave. “Greg talked about how we must learn how enemies can be conquered, one enemy at a time. These are important lessons that these managers will apply for a lifetime in both their professional and personal lives.”

The enemies Salciccioli discusses in his book including: egotism, life mismanagement, bad habits, indulgence, broken relationships, isolation, and self-sabotage.

About Cutco Cutlery Corporation and Vector Marketing
Cutco Cutlery is a 65-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 15 million US households have a Cutco product.

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Diana Laverdure
Vector Marketing (Cutco)
+1 561-483-7040
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