48% of emails are opened on a mobile device
Irvine, CA (PRWEB) December 11, 2013
South Korea’s leading email service provider, Humuson.com, has launched an American subsidiary, mailPlants.com. With this expansion, mailPlants.com is introducing an innovative mobile feature set to a U.S. market in need of better solutions to approach the growing number of people viewing emails on mobile devices.
mailPlants’ parent company, Humuson.com, has been serving the South Korean market for more than 15 years with a client list that includes Korean giants Samsung, LG, and Kia. With a domestic market share that exceeds 70%, Humuson has made the decision to expand its operations, bringing years of experience in both email and mobile marketing to the United States to compete head-to-head with U.S. providers lacking mobile options.
When asked about the decision to expand to the United States, mailPlants’ Director of Business Development, Clayton Botkin, identified the current deficiency in email options catering to the growing mobile audience as one of the deciding factors. Botkin believes that Humuson’s experience in South Korea’s mobile-friendly market has provided mailPlants with unique insight into the future of the mobile market here in the United States.
Following Humuson’s expansionary vision, mailPlants.com was created, focused on providing several features that are catered specifically to a mobile audience. A brief rundown of some features are below:
mP Viewer – mP Viewer detects the device on which each subscriber most often views email and delivers a separate version of that email formatted specifically for that device.
mP Ping – mP Ping allows mailPlants’ clients to insert a link into their emails that initiates a direct conversation with subscribers’ who might have questions directly from both the company’s and subscribers’ handheld device.
For a brief animated video explaining mP Viewer and mP Ping, visit: The Story of Bob.
mP Event – mP Event allows mailPlants’ clients to include a link into their email that, upon clicking, places event details directly on their subscribers’ mobile calendars.
Mobile Sending – From the mailPlants’ mobile application, clients have the ability to compose, send, and track emails from their mobile device.
Pricing for mailPlants starts as low as $5 and follows a pricing model that is one third the price of Constant Contact across the board pricing. To learn more about mailPlants.com and their future plans, contact Director of Business Development, Clayton Botkin at cbotkin(at)mailplants(dot)com.