Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Folk Cures & Alternative Treatment Putting Hispanic Patients at Risk; Dr. Joseph Alvarnas Addresses How to Culturally Connect With Patients On HealthyHispanicLiving.com
  • USA - English


News provided by

Center for Hispanic Leadership

Dec 10, 2013, 18:45 ET

Share this article

Share toX

Share this article

Share toX

First online healthcare educational portal tailored to U.S. Hispanics
First online healthcare educational portal tailored to U.S. Hispanics

The truth is, these non-medical sources are doing a better job at understanding, reaching out and communicating to the Hispanic community.

Post this

Los Angeles, California (PRWEB) December 10, 2013 -- As Hispanics continue their ascent as the largest and fastest growing minority group in the U.S., tension points between the healthcare and the Hispanic communities are growing as well, fueled by the lack of outreach from the former to the latter. One of the results of this disconnect is that many Hispanics still rely on folk remedies that are passed on within the community and families, or they get their medical information from other alternative, non-medical sources. There are many instances of these alternative sources within local Hispanic communities; one such organization based in the Los Angeles area attributes roughly 60% of its sales in the U.S. to Latinos – and it is betting its future growth on them.

Incredibly, according to a Pew Hispanic Center Report, at least 8 out of 10 Hispanics get information about their health from sources other than traditional medical establishments – such as television and radio programs and advertisements for alternative medicines and treatment. “The truth is, these non-medical sources are doing a better job at understanding, reaching out, and communicating to the Hispanic community,” explains Dr. Joseph Alvarnas, Director of Medical Quality and Associate Director in the Division of Hematology and Hemapoietic Cell Transplantation at the City of Hope Comprehensive Cancer Center in California. “This merely scratches the surface of what’s happening throughout the community when it comes to healthcare.”

In fact, almost 80% of Hispanics will take further action when they hear these messages. What exactly are they responding to? Adds Dr. Alvarnas, a HealthyHispanicLiving.com contributing writer, “Language is a big part of it. More than half of the time, communication is in Spanish (or a mix of Spanish and English). But that’s only part of the picture. These alternative sources are also telling a better story, one that is culturally in tune with the community.”

Unfortunately, their claims are mostly unfounded and often lead to harmful, even deadly results – especially when these alternatives are used as substitutes for proven and more advanced medicines. “I see this in my own practice, maybe 20% of the time, where a kind of magical thinking has taken hold,” says Dr. Alvarnas, who did his residency in internal medicine at Stanford University Medical Center followed by a fellowship in hematology at Stanford University Medical Center and a fellowship in bone marrow transplantation. “The patient who brings in a vitamin pill from Mexico they want to take for a disease such as diabetes or the person whose aunt in El Salvador swears by a special herbal tea concoction as the fountain of youth.”

Though this can’t be blamed for the high percentage of diabetes in the community and the growth rate in young Latinos, the highest in the country, it certainly can’t be discounted either. And it’s but one reason why the medical community must step up to counter these alternatives, and start doing their own outreach to the community. Mexican Americans, in particular, are at high risk in this example. According to the U.S. Department of Health and Human Services Office of Minority Health “they have a 50% greater chance of dying from diabetes than their non-Hispanic white counterparts.”

Education and outreach is sorely needed, but medical professionals cannot go into the Hispanic community blindly. They must first do their due diligence to understand Hispanics in order to get past the cultural obstacles that may stand in the way of education and outreach efforts. The denial factor is one such obstacle, not just about disease but about treatment as well; that is, the strong desire to believe in and find a magic pill, a miracle cure –another reason why the advertising in Spanish language media is so appealing. It offers what seems like a simple solution to a problem people just want to go away, whereas real treatment options might seem complicated, especially when not well understood or when not presented in culturally relevant terms.

So how does the medical community begin to counter all of the alternative claims and the lure of wishful thinking? For one thing, simply telling someone the pill or whatever remedy they found or heard about doesn’t work is not going to sway most people, for the aforementioned reasons. Whatever they heard most likely came from a trusted source, and that is what the medical community must become to their Hispanic patients. “Dr. Alvarnas sheds light on an extremely important issue when it comes to Hispanics and their health,” explains Marisa Salcines, Editor-in-Chief of HealthyHispanicLiving.com. “His recommendations to physicians to really listen to their patients is the first step in understanding the foundation of patients’ belief systems in order to counter the messaging they are getting.”

Adds Alvarnas, “Without that underlying cultural awareness and understanding, physicians will often find themselves having parallel conversations about important health issues that never quite intersect or connect with your patient. However, once they feel that you are listening to them and understand where they are coming from, you will begin to earn their trust and they will be more open to what you have to say.”

With a new national survey by the Pew Research Center finding that 45% of U.S. adults are living with one or more chronic diseases and that when it came to health decisions internet users with one or more of these conditions are more social when searching and collecting information about their health issues, this further supports the need HealthyHispanicLiving fills as a culturally-relevant communications platform to advance clinical care, research, prevention, education, mental health, financial well-being, nutrition, fitness and outreach to the Latino community. Adds Salcines, “Hispanics are in search of real solutions to live healthier and longer lives knowing that they are susceptible to chronic diseases such as diabetes and obesity.”

For more information about HealthyHispanicLiving.com please visit the website and/or email Isabel Goitia at Isabel(at)HealthyHispanicLiving(dot)com or call 678-520-6429.

About CHL Corporate

We build brands from the outside in.
Instead of selling to Hispanic consumers, let them help build your brand and enable them to influence its growth.

We develop Hispanic leaders from the inside out.
By embracing their unique immigrant perspective instead of assimilating so quickly, Hispanic employees are enabled to innovate and lead your business with cultural authenticity.

As the only Hispanic human capital, business development, and marketing consulting firm of its kind, CHL’s unique approach is centered on building leaders and building brands by clearly demonstrating how these two facets are interconnected and dependent on each other. To learn more about CHL Corporate, visit us at: http://www.centerforhispanicleadership.com.

Isabel Goitia, Center for Hispanic Leadership, http://www.healthyhispanicliving.com, +1 678-520-6429, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.