PhotoShelter's new social media guide breaks down tactics to help photographers use Facebook to increase awareness about their work and encourage word-of-mouth referrals.
New York, NY (PRWEB) December 11, 2013
PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The Photographer’s Guide to Facebook. The guide breaks down tactics to help photographers use Facebook to increase awareness about their work and encourage word-of-mouth referrals. The guide can be downloaded directly here: http://bit.ly/facebkguide
This guide is packed with must-do’s to help photographers engage an audience on Facebook, including tips to:
- Showcase personality with a behind-the scenes look at recent shoots.
- Share blogs, stories, and videos from outside sources that will interest their target audience.
- Ask provoking questions to inspire conversation.
- Offer giveaways and coupons to get people excited about their products and services.
- Plus, share images that display their distinct style of photography.
The guide also includes examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
The Photographer’s Guide to Facebook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.
PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit http://www.photoshelter.com.