Nuun Welcomes Kevin Rutherford as CEO

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The Top-selling Electrolyte Sports Drink Tablet is thrilled to Announce Kevin Rutherford to the Team as CEO.

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“I am extremely honored for the opportunity to join this dynamic and authentic brand with such a devoted customer base,” explained Rutherford.

Nuun, the top-selling electrolyte sports drink tablet in run, bike, and outdoor specialty stores, is thrilled to welcome Kevin Rutherford as CEO. Rutherford will lead all brand strategy, marketing, sales and product development efforts to further establish the active consumer-targeted brand, expand distribution and enhance the consumer product offering and experience.

Rutherford joins Nuun after an impressive career leading brands to accelerated growth both as CEO and a Marketing leader. Most recently, Kevin was President and CEO of The Caldrea Company, best known for the Mrs. Meyer’s Clean Day brand, where he successfully grew the business to be one of the leading natural lifestyle companies in the categories where they compete. Prior to Mrs. Meyer’s Clean Day, Rutherford experienced tremendous success as a Marketing Director for Kashi Co. (subsidiary of Kellogg, Co.) leading Bear Naked to exponential growth, becoming the leading Granola. As a Senior Marketing leader at MillerCoors Brewing Company, Kevin led the Miller Genuine Draft (MGD) franchise, which included the re-launch of MGD Light into MGD 64, considered one of the most successful launches for conventional beers in the last 10 years. Prior to MGD, Rutherford was a Senior Marketing leader at S.C. Johnson in both the United States and Canada. Rutherford started his career as a buyer at Loblaw Co. Inc., the largest grocery retailer in Canada.

“I am extremely honored for the opportunity to join this dynamic and authentic brand with such a devoted customer base. I know first-hand the importance of proper hydration. One of the many reasons I love Nuun is for its versatile use pre, during, and post activity. The reality is that proper hydration is one of the most important actions you can take to optimize your performance and personal health,” explained Rutherford. “It’s an exciting time in the company’s growth, and I’m looking forward to joining such a talented team.”

A native of Ottawa, Canada, Rutherford graduated from the University of Ottawa where he earned a degree in Economics.

Nuun has appointed Rutherford to replace Mason Reay, who is stepping down. Reay joined Nuun in 2010 as Chief Marketing Officer and since becoming CEO in 2011, grew Nuun’s brand, product, and sales and marketing focus from traditional sports-specialty markets towards more mainstream active lifestyle consumers. Under Reay’s direction, Nuun expanded its product line and launched national sponsorships with Nike Women’s Marathon, Susan G. Komen 3-Day®, Team In Training, Hood-to-Coast, and the Ragnar Relay Series.

“We deeply thank Mason for his leadership over the past three years and wish him future success,” said Dave Mutzel, Board Member. “We are thrilled to welcome Kevin as CEO to begin this new chapter in Nuun’s history. Kevin brings exceptional brand, marketing, and product development experience across national beverage and nutrition brands. As a passionate Ironman triathlete and a long-time Nuun customer, Kevin is a perfect fit for the Nuun team. We look forward to accelerating our success through Kevin’s vision and leadership.”

About Nuun
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world’s best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Eight years later, Nuun Active Hydration is the #1 selling sports drink product in bike, run, outdoor specialty and outdoor chain stores. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit Friend them on or follow them on Twitter @nuunhydration.

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Shanna Burnette
ModCraft Studio

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