‘Tis The Season For Legal Marketing

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The holidays bring an increase in the number of situations in which an individual would need a lawyer. To meet the growing demand, lawyers should think about enacting some of the expert tips that have been put together by the team at Legal Marketing Advantage.

The stresses of December mean that there is typically an increase in the number of divorces, personal injuries, business deals, and other situations that require the assistance of a legal representative

With Christmas and the New Year on the way, retailers are putting together their seasonal bargains in an effort to lure in shoppers with the best deals possible. Black Friday is just the start of a period that will see consumerism reach its apex.

Those in other industries should realize that holiday marketing doesn’t have to be the exclusive domain of the retail world. Even lawyers can get in on the action by launching initiatives geared toward this most festive time of the year.

Legal Marketing Advantage has long touted the many benefits of targeted holiday marketing campaigns for law firms. Corey Burke, president of the company, has seen firsthand the positive impact that such efforts can have on a law firm’s bottom line long after the holidays have come and gone.

“While the consumer world has long understood the inherent value of a seasonal marketing campaign, law firms have often been on the outside looking in.” said Mr. Burke. “The truth is that there’s a largely untapped holiday market for those attorneys who are willing to explore the possibilities. The stresses of December mean that there is typically an increase in the number of divorces, personal injuries, business deals, and other situations that require the assistance of a legal representative.”

With that in mind, Legal Marketing Advantage is offering tips focused on those ways that law firms can improve their client conversions over the course of the holiday season:

•Hark The Herald Content Sings- While evergreen content is certainly a viable option for law firms, creating content focused specifically on topics associated with the holidays allows lawyers to rank for terms that may otherwise remain out of reach. Guides to avoiding personal injury liability at the local Christmas tree stand and a press release focused on the same, for instance, will allow a law firm to generate links and page views that would otherwise have proved elusive.

•Tweetin’ Around The Christmas Tree- It takes hardly any effort at all to wish followers a Merry Christmas, and that’s only the tip of the social media marketing iceberg. Remember the content suggested one entry ago? Providing links to this type of holiday-centric content through social media is a great way to turn a moderately interested follower into a website visitor, and doing so can earn you the coveted Retweet, Pin, or social share.

•Jingle Bell Videos Rock- The festive nature of the month of December can even extend to the video ads produced by law firms. While a practice may be limited in its attempt to craft holiday-oriented advertisements for the television medium, those limits don’t exist on a site like Youtube. Steady traction can be gained by something as simple as putting a firm partner in a Santa hat and having him or her relate to a webcam the ways to avoid personal injury liability when you host Christmas festivities.

•PPC Is Coming To Town- The same type of holiday endeavors described above should extend to the Pay Per Click ads used to ensure your law firm’s position atop the rankings for certain keywords. Instead of a generic “Such and such workers compensation lawyers can help you out of a jam,” lawyers might produce ads that lure in clients with language like “Santa’s Toy Shop working conditions too dangerous? Elves trust the such and such workers’ compensation law firm for their legal needs.”

•Grandma Got Run Over By A Remarketing Ad- During the hectic holidays, people may be loath to make a decision as big as hiring an attorney until after things die down a bit. With remarketing, a lawyer can ensure that they remain in the consciousness of a visitor once the research phase is over. When January comes around, they’ll see an ad for the firm they visited and be more inclined to follow through with an email or phone call now that they have free time.

•Spread Good Cheer- Take part in local activities centered around the holidays. Sponsor an event where kids get to meet Santa, participate in a local food and toy drive, adopt a family, and generally spread the word around the neighborhood about the importance of giving to those less fortunate. Send a holiday postcard to existing clients to wish them well and increase top of mind awareness. More than just a marketing tactic, these things just plain feel good.

“Don’t be afraid to get creative with these techniques,” said Mr. Burke. “If you’re a stern personal injury lawyer known for your no-nonsense attitude in the courtroom, send this up by offering content (blog posts, video, social media, etc.) where you explain the six steps to take if you’re struck by Santa’s sleigh when you rightfully had the right of way. This can take the form of all different types of content, but each would be more interesting than the dry subject matter found in so many other places.”

Legal Marketing Advantage, one of the fastest growing internet marketing tech companies in North America, offers a diverse array of search marketing solutions to satisfy the needs and budgets of law firms across the country. Utilizing state of the art technology and innovative strategy, the company helps attorneys and law firms grow their business and reach their full potential. LMA develops customized internet marketing solutions that empower legal professionals with a simple and affordable way to attract qualified prospects who can then become clients. Head over to the website for more information.

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Corey Burke
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