High frequency wine drinkers are key to the advancement of the entire wine industry. The latest research on consumption habits will allow marketers to better understand current wine trends so they can more easily target high frequency wine drinkers.
St. Helena, CA (PRWEB) December 11, 2013
Wine Market Council, the non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses, today announced the dates for the 9th Annual Wine Market Council Research Conferences to be held January 28 in New York and January 31 in Santa Rosa. This year’s conferences will feature the latest U.S. wine consumption trends including data from Wine Market Council’s most recent study of high frequency wine drinkers and winery wine club members, as well as Nielsen’s latest information and insights. Data on the craft beer and craft spirits market, and their interaction with the wine industry will be presented. In addition, presented in Santa Rosa will be highlights of a survey of Wine Market Council member winery wine club members.
“High frequency wine drinkers are key to the advancement of the entire wine industry,” said John Gillespie, President of Wine Market Council. “The latest research on consumption habits will allow marketers to better understand current wine trends so they can more easily target high frequency wine drinkers.”
The 2014 Wine Market Council Research Conferences will take place on Tuesday, January 28, 2014, from 9:30 a.m. to 1:00 p.m. at The Museum of Modern Art in New York, NY, and Friday, January 31, 2014, from 9:00 a.m. to 12:30 p.m. at the Vintners Inn in Santa Rosa, CA.
“The current success of the craft beer and spirits market directly impacts the wine industry,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “I will cover how these growth segments interact with the wine industry as part of a larger perspective on the alcohol beverage industry at large.”
Registration for the Wine Market Council’s 2014 Consumer Research Conferences
Wine Market Council’s Consumer Research Conferences are free for Wine Market Council members (up to 3 company representatives can attend) and $125 for non-members. Both conferences include a networking wine and hors d’oeuvres reception directly following the presentations. Attendees can register at WineMarketCouncil.com. For more information, contact Sherri Fidel at admin(at)winemarketcouncil(dot)com or (707) 738-8796.
About Wine Market Council
Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market. More information can be found at WineMarketCouncil.com and on Twitter @WineMktCouncil.