Drawbridge Builds Upon Elite Executive Team With Addition of Rahul Bafna, Former Product Leader at Google and Flurry

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With 15 years of experience, Bafna will lead the product innovation charge for the cross-device start-up.

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Today Drawbridge, the leader in cross-device advertising, announces the newest member of its executive team, former Senior Director of Product Management for Flurry, Rahul Bafna. As Drawbridge’s new VP of Product Management, Bafna will be working alongside a strong team of engineers to continue to build out the company's cross-device targeting and retargeting product suite. Bafna will be responsible for articulating and executing the product strategy, roadmap and go-to-market plans for existing and future tools on the platforms.

“Having Rahul on board with our product team is extremely exciting for us, given the depth of his development expertise, and his enthusiasm for our mobile-centric market,” said Kamakshi Sivaramakrishnan, CEO of Drawbridge. “Rahul truly understands emerging technologies and industry trends, both in display and in mobile advertising, making him very valuable for our upcoming cross-device product innovations and releases.”

Bafna brings almost 15 years of experience in product management and development across mobile, tech, and media channels. Most recently he led Ads Product Management at Flurry, and previously, was Lead Product Manager at Google on AdSense, Display Advertising, and EMEA. Bafna also held a senior position at DoubleClick Ad Exchange. Through these projects, he has built expertise in ad exchanges and networks, real-time bidding and data management platforms. Bafna holds a degree in engineering from Carnegie Mellon University, and an MBA from Columbia Business School.

“Rahul is an incredible product partner, and on behalf of the entire engineering team, we couldn’t be happier to have him,” said Devin Guan, VP of Engineering. “Given his deep level of experience in display and mobile advertising, I know Rahul will bring new ideas and enhance existing ones across all products on our technology platform.”

Drawbridge, known for pioneering cross-device ad targeting and retargeting products, has paired over 900 million users across devices to date without the use of personally identifiable information (PII) - and the number is rapidly growing. Drawbridge works with clients such as Square, Groupon, and Kabam, among many other Fortune 500 companies.

“I’ve worked in the mobile and online ad space for years, and am extremely excited about my new role at Drawbridge,” Bafna says. “Drawbridge is moving the cross-device needle unlike any other platform I’ve seen. Combining my experience with the existing product team, I’m confident that we’ll bring Drawbridge’s product to the next level for ad technology companies, advertisers and agencies, alike.”

Bafna joins Drawbridge’s extensive team of accomplished executives, including CEO Kamakshi Sivaramakrishnan (former AdMob and Google scientist) and COO Eric Rosenblum (former Product Director at Google), Daryl McNutt, VP of Marketing (previously SVP of Marketing at BrightRoll), and Devin Guan, VP of Engineering (formerly Chief Architect at Answers.com).

Drawbridge also recently opened a business office in the UK, bringing on Kate Burns-- formerly CEO of AOL Europe and former Director of Google UK-- as VP of Sales, as well as Nimeshh Patel -- formerly COO of AOL Europe-- as VP Strategic Partnerships.

About Drawbridge
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior without the use of PII. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating sites. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caulfield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.

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Rebecca Grites
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