Ho Chi Minh City, Vietnam (PRWEB) December 11, 2013
JWT Vietnam has been appointed Agency of Record for The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort.
The Grand Ho Tram Strip, Southeast Asia’s first integrated casino beach resort, is situated just 120 km outside Ho Chi Minh City on a 2.2 km strip of pristine beach facing Vietnam’s East Sea.
The integrated resort, which opened in July, includes a 541-rooms, as well as world-class restaurants, shopping and entertainment amenities. The resort’s second wing, which will open soon, will expand its capacity to 1,100 rooms. The project also includes The Bluffs, an 18-hole championship oceanfront golf course designed by Greg Norman, who recently described it as "one of the two most beautiful courses" that he has ever been associated with. The Grand’s gaming facilities include over 600 slot machines and 90 live tables, and stand on par with international casinos in Singapore and Macau.
"It’s a huge mandate and we are delighted to have won this pitch. The Grand is a not just a world class casino resort but a huge step forward for Vietnam’s tourism, and JWT is proud to be associated with a project of this scale and scope,” said Saby Mishra, CEO of JWT Vietnam. “We are absolutely united with the client team in their vision and passion for building The Grand as a deluxe, international destination."
The Grand Ho Tram Strip is targeting at visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns for The Grand Ho Tram Strip which will run in core target markets worldwide.
Ho Tram Project Company Ltd., which is owned by Asian Coast Development Ltd. (Canada), an international development company specializing in integrated resort destinations, is the developer of the Ho Tram Strip, which will ultimately include a second integrated resort
“This is the only casino resort development in Southeast Asia that’s right on the beach,” said John Webb – Vice President – Hospitality of The Grand Ho Tram Strip. “The Grand Ho Tram Strip truly pushes the limits of excitement like no other and we look forward to working with JWT to promote this dynamic, new tourism destination and brand.”
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit http://www.jwt.com and follow us @JWT_Worldwide.
JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.
JWT’s parent company is WPP (NASDAQ: WPPGY).