Care Continuum Alliance Announces 2014 Research Priorities

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CCA Research Agenda Reflects Industry Focus on Measures and Outcomes, Value on Investment and Individual and Organizational Engagement

Care Continuum Alliance, Voice of Population Health
I’m pleased that this agenda closely aligns with the priorities of other industry organizations and look forward to continuing to build collaborations that will increase synergy and decrease duplication among our partners.

Care Continuum Alliance (CCA), the leading advocate for population health improvement, released its research agenda for 2014, which emphasizes engagement, value on investment and measure development, all issues that apply across markets and respond to the stated needs of the organization’s members and partners.

The priorities are the result of extensive consultation with members and stakeholders from academia to industry, and reflect CCA’s renewed focus on collaboration across the population health ecosystem.

“The 2014 research priorities reflect a keen interest among CCA members in achieving some level of measurement standardization within the industry and to move the value proposition of programs beyond ROI to VOI (value on investment),” said Karen Moseley, CCA Director of Quality and Research. “Within this framework, we will look for opportunities to address the needs of each of the market segments we represent and to build the evidence base for CCA’s advocacy work.”

Led by a growing group of leading professionals in the industry from member organizations directly involved in related research and program implementation, the research agenda aims to make a lasting contribution to the most pressing population health industry debates.

The three main priorities of CCA 2014 research agenda are:

1. Engagement at the individual and organizational levels, with an emphasis on developing definitions and metrics, and a focus on communication and the utilization of outcomes-based incentives.

“As an industry, it is critical that we continue to better understand the impact workforce health and wellbeing has on business outcomes to demonstrate value,” said Jennifer Flynn, Strategy Consultant at Mayo Clinic, a CCA member organization. “More specifically, workforce engagement is recognized as a key driver to improve workplace performance and drive business results. Therefore, the inclusion of workforce engagement in the CCA 2014 research priorities to investigate the relationship between health and wellbeing and workforce engagement are timely and relevant to the needs of both practitioners and researchers.”

2. Value on Investment, a topic of upmost interest to our members and the industry as a whole.

“The move toward VOI is in recognition that employers are looking to a population health management value proposition that goes beyond impact on healthcare costs and extends that support of human capital initiatives such as greater workplace engagement, better business performance metrics, improved quality of life at work and home,” said Seth A. Serxner, Chief Health Officer and Senior Vice President of Population Health, Optum, and head of the CCA Quality and Research Committee. “The belief is that impact on healthcare costs is really only a small part of the total value of health management programs and moving to VOI would greatly strengthen the business case, especially as healthcare insurance shifts to exchanges.”

3. Health Enhancement Research Organization (HERO)-CCA Measure Development. CCA and HERO will continue their work to pilot the metrics that have been developed, survey employers to understand the effects and ease of adoption of those measures and make the appropriate corrections.

“I’m pleased that this agenda closely aligns with the priorities of other industry organizations and look forward to continuing to build collaborations that will increase synergy and decrease duplication among our partners,” said Moseley, CCA Director of Quality and Research.

CCA will also form a Physician Liaison Group. With the physician as the primary caregiver and bearing the burden of risk in the current health care system, CCA will create an advisory relationship with physician and provider groups for guidance on current research initiatives.

Read CCA 2014 Research Agenda.

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About the Care Continuum Alliance
The Care Continuum Alliance represents more than 200 organizations and individuals and aligns all stakeholders on the care continuum toward improving population health. Through advocacy, research and education, the Care Continuum Alliance advances strategies to improve care quality and outcomes and reduce preventable costs for the well and those with and at risk of chronic conditions. Learn more at

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Isabel Estrada-Portales
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