The partnership with Eataly makes perfect sense for our two companies because of the value we both place on tradition and innovation in the marketplace.
Chicago, Ill (PRWEB) December 11, 2013
Caffè Vergnano, the family-owned Piedmontese coffee company with 130 years of experience in roasting and blending the highest quality coffee, has debuted at Eataly Chicago with a state-of-the-art standing espresso bar. This will be the second installation of Caffè Vergnano 1882 in Eataly US after Eataly NY and will offer the traditional standing espresso bar experience with a curated menu of espressi, macchiati and Eataly’s housemade pastries. The Italian coffee company will also sell the entire line of Caffè Vergnano products, including the recently released capsules (compatible with select Nespresso machines) in the new Italian retail marketplace, located in the heart of the famed Michigan Avenue District.
Fourth generation Caffè Vergnano follows the finest coffee selection and roasting traditions and is one of the most dynamic and progressive producers of coffee in the world. The superior quality of the Caffè Vergnano coffee blends come from the meticulous selection of the best raw materials available and a unique production process.
In 2000, Caffè Vergnano launched the 1882 Coffee Shop chain and now boasts over 70 venues worldwide. The latest opening in Eataly Chicago clearly demonstrates the strong partnership between two great Italian culinary institutions. The Eataly Marketplaces in New York and Chicago have become the ultimate Italian retail and dining destinations for locals, out-of-towners, epicureans, and Italophiles in the United States. Vergnano’s 1882 Coffee Shops, notable for their warm and welcoming atmosphere, are beacons for lovers of real Italian espresso and those who refuse to do without a quality Italian espresso even when traveling.
Director of Caffè Vergnano USA, Tommaso Lambert commented, “The launch of Caffè Vergnano 1882 at Eataly Chicago heralds a very exciting era for our brand in America and allows us to proudly promote the ‘Made in Italy’ brand to a new audience. The partnership with Eataly makes perfect sense for our two companies because of the value we both place on tradition and innovation in the marketplace.”
The cornerstone of Caffè Vergnano’s successful strategy is the Èspresso1882, which developed from a desire to reinterpret coffee tradition in a contemporary way in order to offer consumers worldwide the true Italian espresso experience. The project was launched in September 2011 with the presentation of Èspresso1882, a range of coffee capsules designed for the mass retail channel unique to the Italian market and compatible with Èspresso1882 Trè coffee machines as well as Nespresso®*-brand Citiz, Pixie, Essenza, Lattissima, U and Maestria coffee machines for home use. Today, Èspresso1882 is a truly complete system allowing you to make the perfect espresso in your own home.
About Caffè Vergnano
Available in about 10,000 cafés, restaurant and hotels worldwide, Caffè Vergnano is a leader in the world’s most sophisticated and competitive coffee market. Caffè Vergnano sponsors the Best Barista competition, which rewards the world’s best Caffè Vergnano baristas, provides the expertise of its in-house architecture studio for the design of venue interiors and marketing materials, and educates HORECA (Hotel Restaurant Catering) clients globally to enhance the coffee experience. Caffè Vergnano also focuses on its ability to supply the product best suited to every particular need (from capsules to top blends, right up to the option of fitting Trè coffee machines – compact and with a ‘Made in Italy’ label design – in hotel rooms). In addition, Caffè Vergnano has developed a range of coffee granules, pods and capsules specially designed for vending machines and the OCS (Office Coffee Service) channel, allowing customers to enjoy great coffee at work.
With a 13,500 square-meter plant in Turin, 22 automated production lines, over 80 product references and double-digit growth since 2001, Caffè Vergnano has proven itself to be a true Italian success story, bucking negative economic trends affecting both national and international markets. The company’s success is the result of targeted and innovative management strategies that position the company positively in Italy’s (and the global) economic landscape. Caffè Vergnano exports to over 60 countries worldwide including the USA, Chile, Norway, Lebanon, Senegal, Tunisia, Sweden, Guyana, Guadalupe, Luxembourg and Australia, and has relationships with major distributors in Poland, Germany, France, Greece, Romania and Russia. In the US, Caffe Vergnano is distributed by Atalanta Corporation, the largest privately held food importer in the United States. The Èspresso1882 capsules are available for purchase at leading retailers including HEB, Food Emporium, Bed Bath Beyond, Caraluzzi’s, Kitchen and company, Claros, Central Market, Eataly NY, Eataly Chicago, and Chef Central.