Retailers Rely on U.S. Security Associates to Keep the Peace on Black Friday and Beyond

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U.S. Security Associates (USA) provides safety, security and loss prevention services year-round for many national retailers who step up security staffing for Black Friday and throughout the holiday season.

Each year, the Black Friday bonanza ushers in a new holiday shopping rush and with it, the challenge to keep shoppers and merchandise safe. U.S. Security Associates (USA) provides safety, security and loss prevention services year-round for many national retailers who step up security staffing for Black Friday and throughout the holiday season. This year, the reassuring presence and conscientious performance of USA security officers once again improved the Black Friday experience for shoppers and retailers alike.

In Knoxville, USA security officers defused a heated altercation between two Black Friday shoppers. One customer seized an item from the other, shoving her down in a crowd of people. Two officers quickly cleared the area and helped the fallen customer to her feet. The officers used verbal de-escalation tactics learned in USA’s security officer training program to restore peace and get the shoppers on their way unharmed. Their quick action contained the situation, preventing it from escalating into another sensational Black Friday headline.

In a superstore famed for its Black Friday deals, a USA security officer came to the rescue when a standing display was struck by a shopping cart amidst the bargain-hunting frenzy. The display fell onto an elderly shopper, knocking down her young granddaughter and leaving both victims with bruises and lacerations. A security officer dashed to the scene as soon as he heard the display crash. The security officer immediately communicated the situation to his fellow officers, enlisted the help of store employees to secure the area and ensure the display would cause no further damage, and delivered an initial report to store managers. He went on to escort the victims to their car and help them on their way.

In Hilton Head, at another superstore, USA officers helped a frantic mother who was separated from her child when over 1,000 shoppers filled the store on Thursday evening for an early Black Friday event. When the mother asked store management to issue a missing child report, officers responded immediately, positioning themselves at each exit and patrolling the perimeter of the building. Within minutes, an officer located the child in the parking lot. He reassured the child before escorting him to a supervisor, who was able to reunite the child with his mother. Through strategic response and teamwork, USA officers brought swift resolution to a frightening situation.

In Castle Rock, Colorado, USA officers came to the aid of shoppers whose car batteries had died; one officer even stayed after his shift and helped stranded motorists off the clock.

At a mall in Colorado Springs, a USA officer deterred three young women from shoplifting at the jewelry counter, earning the gratitude of customers who thanked the officer for service that made them feel safer as they shopped.

Black Friday has passed, but with the holiday shopping season in full swing, retailers from coast to coast are still under pressure to keep customers and merchandise safe. With award-winning security officer training and programs developed by experts in the company’s Retail Loss Prevention Services Division, USA is the security service partner of choice for many of the nation’s largest retailers, not just over the holidays but 365 days a year.

U.S. Security Associates (USA) is North America’s security solutions leader, with 160 locally-responsive offices providing premier national security services and global consulting and investigations. The company provides career paths for over 46,000 security professionals serving several thousand clients and a range of industries. Innovative applications of leading-edge, proprietary technology enable USA to rank annually among the world’s best training companies, meet the globally recognized ISO standard for quality management, and underscore world-class customer service with unparalleled accountability. USA’s rise as one of today’s largest security companies is a natural byproduct of these differentiators together with a commitment to investing in employee reward and development, giving back to local communities and relentlessly striving to be the best security company delivering Solutions for a Safer WorldTM. For more information, visit


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Ginger Dillard

Brian Dooling
U.S. Security Associates
since: 01/2011
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