Western Europe Mobile Learning Market Hits $885 Million by 2017

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High Revenues and Breathtaking Growth Rates in Western Europe According to a New Ambient Insight Report

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In some countries, the growth rates are breathtaking. Seven countries have growth rates over 25%. Lithuania has the highest growth rate followed by Slovakia and Romania.

The revenues for Mobile Learning products in Western Europe reached $574.8 million in 2012, according to a new report by Ambient Insight called "The 2012-2017 Western Europe Mobile Learning Market." The five-year compound annual growth rate (CAGR) in the region is 9.0% and revenues will spike to $885.1 million by 2017.

Forecasts for twenty-four countries are included in this regional report: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

"Thirteen of the twenty-four countries analyzed in this report have Mobile Learning growth rates well above the 9.0% aggregate growth rate," reports Sam S. Adkins, Chief Research Officer. "In some countries, the growth rates are breathtaking. Seven countries have growth rates over 25%. Lithuania has the highest growth rate followed by Slovakia and Romania."

The free Abstract is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx.

There are two sections in this report: a demand-side analysis by country and a supply-side analysis by product. The demand-side analysis provides insight into the buying behaviors specific to the 24 countries analyzed in this report and identifies the top buying segments in each of those countries. Over 210 suppliers in specific countries in Western Europe are cited in this report.

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value-added services (VAS), custom content development services, authoring tools and learning platforms, and personal learning devices (PLDs).

"Consumers are the top buyers in 21 of the countries analyzed in this report," comments CEO Tyson Greer. "Consumers buy educational apps, subscribe to Mobile Learning value added service (VAS) products, and purchase personal learning devices. What is interesting is the unique app buying behaviors in each country. This report identifies the specific types of Mobile Learning products that generate the highest revenues in each country."

Ambient Insight has identified five major catalysts in the booming Western Europe Mobile Learning market. "The proliferation of smartphones and tablets in particular has created a huge delivery channel for Mobile Learning content suppliers," adds Adkins. “Direct carrier billing is now fueling the consumer demand for Mobile Learning content. Microsoft, Google, Samsung, Nokia, BlackBerry, and Amazon now have direct carrier billing agreements with dozens of carriers in the region.”

To learn more about Ambient Insight’s research, send an e-mail to info(at)ambientinsight(dot)com.

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Sam Adkins
Ambient Insight LLC
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