Penguin Random House Fights Hunger with Twitter Holiday Haiku Campaign

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Penguin Random House encourages the public to get creative and share holiday-inspired haikus on Twitter using the hashtag #HolidayHaiku. The publisher will donate one dollar per haiku tweet to City Harvest.

Today, Penguin Random House announced the launch of the Holiday Haiku campaign, which encourages the public to get creative and share holiday-inspired haikus on Twitter using the hashtag #HolidayHaiku. Penguin Random House will donate one dollar (up to $2,000) per haiku tweet to City Harvest, a food rescue organization dedicated to feeding hungry New Yorkers.

“Penguin Random House is proud to support City Harvest fight hunger while inspiring creativity on Twitter,” said Christine McNamara, Vice President and Director of Partnerships at Random House. “#HolidayHaiku gives readers and writers a way to share in the true spirit of the season by giving back to the community. We look forward to an outpouring of creative holiday poems from the public.”

Haiku is an unrhymed verse of Japanese origin, containing three lines of five, seven, and five syllables. Holiday haikus shared on Twitter can retell a holiday memory, explore the meaning of the holidays, or share a message of peace and love to everyone, everywhere. Tweets must include #holidayhaiku in order for a donation to be made. Throughout the campaign, Penguin Random House and City Harvest will retweet select haikus using handles @cityharvest, @randomhouse, @penguinusa, and more.

"Twitter has great potential for writers and authors looking to experiment publicly before a global audience of millions,” said Andrew Fitzgerald, Interim Head of Twitter News at Twitter Inc. “We're thrilled to see Penguin Random House encouraging that kind of creative experimentation and doing so in the service of a great cause."

“Record numbers of New Yorkers are living in poverty right now and the lines at emergency food programs are growing,” said Kyle Clifford, Associate Director of Corporate Partnerships at City Harvest. “We are thankful to have the support of Penguin Random House to engage the public through this campaign and help us feed hungry New Yorkers at such an important time.”

About Penguin Random House

Penguin Random House ( is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; DK Worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.

About City Harvest
Now serving New York City for more than 30 years, City Harvest ( is the world's first food rescue organization, dedicated to feeding the city’s hungry men, women, and children. This year, City Harvest will collect 46 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to more than 500 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.

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Milena Schmidt