(PRWEB UK) 12 December 2013
In the digital age, gift giving has now become elevated to an art form, that can make the uninitiated break out into a cold sweat at the thought of choosing gifts for family and friends, no more so than at Christmas time.
There’s no doubt expectations are higher than ever before to buy recipients something that ticks a number of boxes; tasteful, original, relevant and useful. People can waste inordinate amounts of time trying to pin down that elusive gift and when faced with a seemingly infinite amount of choice online and on the high street, it’s no surprise then to see a recent article from the Daily Mail extolling the benefits of buying all your family and friends the same gift. The research from the Journal of Consumer Research suggests that the more thoughtful the shoppers tried to be, the more they choose less liked gifts.
We can almost hear the collective sigh of relief. However it’s certainly not a new concept. Sales Director at Active Products Ted McLoughlin says they have seen their AP Torch range grow significantly each Christmas, as consumers return time after time to their affordable range of high performance torches as an ideal gift for Christmas, and there’s a torch to fit every conceivable need, interest and hobby for every member of the family.
“There’s no doubt everyone loves a good gadget. Even more so when gadgetry and usefulness come together. Our AP ProSeries range is a great example of the latest Cree technology combined with a durable, useful product that never fails to please at Christmas time. We’ve seen the whole range snapped up as gifts; the head torch for the cyclist son, the 750 Lumens the ultimate man-gadget for Dad, the 120 Lumens for Gran who loves to walk her dog at night. The spotlight is perfect for keen DIYers while the pocket-sized 75 Lumens is adored by children.”
There’s certainly something appealing about a really good torch. Whilst sales of torches tend to trend upwards each autumn as the darker nights close in, according to Active Products, manufacturers of the AP ProSeries range of torches, this year has seen a sharper and longer sales peak than usual. After hearing dire weather warnings and news of possible power cuts, consumers have realised the necessity of stocking up on higher quality torches for their homes and vehicles.
Ted from Active Products adds that ”Consumers are savvier than ever when it comes to choosing a torch. They care about overall quality and durability, but they also now want to know more about beam reach and brightness, environmental impact and additional features like focus control lens and variable mode operations including high beam, low beam and SOS flash mode. The fact that our AP ProSeries continues to attract five star reviews is testament to our ability to address the growing need for quality and sophistication desired by our consumers.”
If you’re short on time to shop this Christmas, checking out the range of AP ProSeries at http://www.approseries.com will certainly increase your chances of locating a great gift for several family members or friends this Christmas. The AP ProSeries can be found in retailers like B&Q, Halfords, Homebase, Maplin, Stax, Wickes and many more.