Pinellas Park, FL (PRWEB) December 13, 2013
Millions of Americans, 40 million a year according to the most recent Census, move each year and are forced to develop relationships with new “go-to” retail options. After a move, new residents are actively seeking replacements for the favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. Their world has been turned upside down and they need help knowing where to turn to find reliable retail business owners who can help them get on track.
Similarly, local retail business owners must find replacements for the countless loyal customers who skip town each year and there’s no better target than impressionable new movers. Where can store managers turn to make an impact on this new group of residents in order to replace loyal customers who have moved away?
Reach Customers in the Mailbox, Not the Inbox
Countless business owners have turned to e-mail marketing, including e-mail related daily deal tactics, in attempting to reach new customers. They have been underwhelmed by the results of those efforts as those familiar initiatives reach existing residents who have already established loyalties to other stores. However, they have claimed to be more impressed with targeted and trackable new mover direct mail programs that welcome new residents to town and inspire long term customer loyalty.
In fact, direct mail programs, like those offered by Our Town America, the nation’s premier new mover marketing franchise, have helped retail store owners from all industries cultivate relationships with countless new movers for a fraction of the cost of most marketing programs. Numerous small business owners, who operate businesses of all ages and sizes from coast to coast, have reported that the Our Town America new mover marketing program has consistently generated monthly response rates well north of 10%. That figure is more than double the 4.4% industry average reported by the Direct Marketing Association in 2012.
Retail Business Owner Success Stories
Four of these business owners discussed their experiences with Our Town America and shared the reasons why the unique new mover marketing program is so effective at cultivating long term, loyal relationships with new movers. These business owners are as follows:
Pasadena Jewelers in South Pasadena, FL:
Soldan’s Feed and Pet Supplies in Lansing MI:
TAGS Ace Hardware in Cambridge, MA:
Edible Arrangements in Centennial, CO:
Our Town America – Modernized Direct Marketing with Traditional Warmth
Retail sponsors, like the four listed above, can report this kind of success with Our Town America because the company has made significant changes to modernize their new mover marketing program. In the early 2000s, CEO Michael Plummer helped implement new digital printing methods, which allow for eye-catching full-color gift certificates and envelopes, and the industry’s first ever 2-D barcode technology, which allows sponsors to better understand response rates and customer demographics.
According to Plummer, these tech-savvy adjustments have been the catalysts for the company’s unprecedented growth in recent years.
“With these technological enhancements, not only can we help our retail sponsors make a quality first impression with the initial personalized gift certificate, but we can supplement that with another valuable offer to customers who redeemed the first offer and enjoyed a positive first experience,” says Plummer. “This allows our sponsors to generate strong customer loyalty because our data helps them deliver follow up experiences that fit their needs and lifestyles. When smart technological insights like that meet the warm and fuzzy feeling our welcoming packages deliver, everyone wins.”
For more information on Our Town America, visit their website at http://www.ourtownamerica.com.
About Our Town America:
For 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction.
One of the catalysts for this success has been Our Town America’s dedication to the “sponsor exclusivity” concept, meaning they will only recommend one of each business type in any specific zip code. Additionally, Our Town America allows businesses to focus only on the zip codes they’d like to reach, whether that is as small as one or as large as the entire country.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchises validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who received Our Town America’s welcoming envelopes over the last year prove that Our Town America is committed to following through on that mission statement.
For more information, visit the Our Town America website at http://www.ourtownamerica.com.