Business Strategy: Collaboration in the Brand-Oriented Value Chain to Benefit Operations and the Consumer in 2012

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London (PRWEB) December 12, 2013

This IDC Manufacturing Insights report is one in a series presenting our view on the state of collaboration between consumer products (CP) manufacturers and retailers. The first report focused on an economic review, followed by this report that includes an analysis of areas where we see either the highest current level of collaboration or the greatest future potential for collaboration. The report concludes with a look at the future of collaboration for retailers and their trading partners, along with insights on where companies should focus their collaborative efforts.

"It is our view that retail-CP collaboration is continuing on its path started in 2011 of organic collaboration -- where certain processes allow for collaboration to occur naturally. Retailers and manufacturers must collaborate to meet the requirements of a consumer who now has ubiquitous access, and visibility, to the marketplace; demands personalization of products; and has a much more active influence on the products and services provided to them." -- Simon Ellis, practice director, Global Supply Chain Strategies, IDC Manufacturing Insights

Table of Contents
IDC Manufacturing Insights Opinion
In This Study
Situation Overview
The Approach
Improving Retail Operational Efficiency
Organic Collaboration to Support the Omnichannel
The Impact of Retail Collaboration
The Impact of Cloud on Collaboration
Organic Collaboration as a Business Enabler
Collaboration to Reach the Consumer
Direct to Consumer
Product Insight
Future Outlook
Essential Guidance
Actions to Consider
Advice for Manufacturers
Learn More
Related Research
Synopsis
Figure: Consumer Product Manufacturers' IT Solution Area Priorities
Figure: Retailers' IT Solution Area Priorities
Figure: Retail Operations
Figure: Collaboration with Retailers
Figure: Impact of Retail Collaboration
Figure: Cloud Investments in Consumer Products
Figure: Cloud Investments in Retail
Figure: Connecting with the Consumer
Figure: Current Commercial Channels
Figure: Applying Social Networking Tools

Read the full report:

Business Strategy: Collaboration in the Brand-Oriented Value Chain to Benefit Operations and the Consumer in 2012

http://www.reportbuyer.com/consumer_goods_retail/general_retailing/business_strategy_collaboration_brand_oriented_value_chain_benefit_operations_consumer_2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com/


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  • Sarah Smith
    Research Advisor at Reportbuyer.com
    +44 208 816 85 48
    Email