How to Use Social Media for Market Research

Share Article announces the publishing of its newest market research white paper: How to Use Social Media for Market Research

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Learn how market researchers can utilize the networking opportunities provided by social media.

By the year 2017, nearly 2.5 billion people across the globe will be engaged in social networking. With nearly a third of the earth's current population projected to participate, regardless of how trivial people once considered social media to be, it has become a truly viable resource for the business world. With this rapid progression of usage and its evolving reputation, it's becoming increasingly important for market researchers to take advantage of the unique networking opportunities social platforms provide. But because of preconceived notions, many professionals are at a loss when it comes to actually harnessing social media's capabilities in an advantageous way. Before this can be done, market researchers must understand social media in terms of practicality and application.

In’s white paper How to Use Social Media for Market Research, you will learn how the evolution of social media is changing the market research landscape. In addition, market researchers will discover which social channels can be most effectively utilized and which key functions will be the most beneficial. The white paper will also specifically address how market researchers can efficiently use social media to network with other research professionals and gain increased access to high quality market research materials. Corporate case studies will also be analyzed to exemplify successful application of social networking to market research efforts.

To download this white paper:
How to Use Social Media for Market Research

Contact: Paul Ricketts

About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. Moreover,’s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.

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How to Use Social Media for Market Research - Table of Contents:
How Social Media is Changing Market Research
How Can Social Platforms Help With My Research and How Can I Trust Them?
What is social media and how does it work?
     Stream or Wall
     Lists and Circles
     Communities and Groups
Establishing Yourself Online As a Researcher
     Which Channels Should I Use?
Getting Started
Creating a Following in Your Field of Research
Finding Researchers, Market Research Communities & Information
Corporate Case Studies
     Lego Click
     Clorox Green Works
     Benefits Of Market Research Using Social Media
     Things To Avoid On Social Media

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Hae Lee
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