By adding this new technology... we will be able to improve service to callers, increase our call inventory, and offer more options and support for our advertising partners.
Fairport, NY (PRWEB) December 13, 2013
Soleo Communications, Inc. is pleased to announce that it has completed its acquisition of substantially all of the assets of Apptera, Inc., a California-based mobile advertising solutions provider. As a result of this acquisition, Soleo intends to introduce new service offerings, expand the capabilities of its existing cloud-based solutions, and extend further into the rapidly expanding mobile advertising market.
Apptera provides real-time call handling solutions that are supported by audio advertising. As part of this acquisition, Soleo will gain a portfolio of patented technologies that expands and improves its position as a leading provider of call inventory for the mobile advertising market. “Apptera has been a fixture in call-based advertising for over ten years,” said Dan Gallagher, Founder and CEO of Soleo, “By adding this new technology to our Call Generation Platform™, we will be able to improve service to callers, increase our call inventory, and offer more options and support for our advertising partners.”
All of the purchased Apptera assets will be rebranded as Soleo. Apptera’s mobile application development efforts will be renamed Raved. “Today’s announcement represents Apptera’s next chapter with Soleo,” said Henry Vogel, CEO of Apptera. “It also marks an exciting opportunity for the Raved team to exclusively focus on developing our pioneering social recommendation mobile applications to help consumers discover and share great places with trusted friends and influencers.”
Soleo is a global leader in delivering innovative, custom and cloud-based communications solutions that range from carrier-grade-strong to local-merchant-simple. These solutions include local data search services for telecommunications companies and enterprise businesses, as well as call-based performance marketing products for national and local advertisers throughout the US and around the globe. Our vision is to help our customers connect people with people, people with businesses, and businesses with people – any time and from any device.