“We must do everything we can to take advantage of this tax incentive. It’s our duty to promote urgency and generate awareness of the tax advantage for the benefit of our customers.” - Adam Connolly, President of the Herb Connolly Automotive Group
Framingham, MA (PRWEB) December 17, 2013
Herb Connolly Chevrolet in Framingham, MA has secured a massive stock of available vehicles that qualify for the Section 179 tax code incentive. This government-issued tax break expires at the end of 2013 and applies to businesses that lease or buy vehicles for commercial purposes. The tax break considerably increases the first-year depreciation deduction for vehicles weighing more than 6,000 pounds such as heavy-duty pickup trucks. Dealers around the country are hustling to take advantage of the remaining few weeks of the tax stimulus plan, urging business and fleet owners to buy now.
Given their years of experience in the industry, the Massachusetts dealership is quickly becoming a recognized name in commercial fleet sales for both large and small businesses. Adam Connolly, President of the Herb Connolly Automotive Group stated,
“We must do everything we can to take advantage of this tax incentive. It’s our duty to promote urgency and generate awareness of the tax advantage for the benefit of our customers.”
Aside from stocking up on qualifying inventory to meet the excessive demand, (including the Chevy Silverado, Colorado, Tahoe, Suburban and Express Cargo Van to name a few) Herb Connolly Chevrolet has also heightened their digital marketing strategy to further reach consumers online during the remaining days of the calendar year. The auto group has implemented the industry’s newest and perhaps most advanced online platform for SEM procedure from PureCars®. PureCars uses digital advertising to promote the most relevant information and build awareness regarding all vehicles in Connolly’s inventory.
In the 2013 study, Digital Drives Auto, Google reveals that purchase decision is influenced now more than ever by the initial research phase and the information found on dealer websites. Herb Connolly Chevrolet has demonstrated a powerful understanding of consumer behavior that is reflective of their success in both sales and digital initiative.