Mediaplanet Launches "The Future of Healthcare" Campaign

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Industry leaders unite to address the changing landscape of healthcare, and the role of technology in communication and medicine delivery.

Mediaplanet today announces the release of The Future of Healthcare, a multiplatform campaign aimed at celebrating the advancements made by the medical technology and healthcare communications industries, and their effects on patients and the industry alike.

The Future of Healthcare

The campaign’s print component is distributed within this weekend’s edition of USA TODAY in select markets, while its digital component is distributed nationally through a social media strategy and across a circuit of top news sites.

As our nation continues to grapple with an ever-changing healthcare system, it is important that we do not overlook the revolutionary affect that the medical technology leaders have had on the delivery of medicine and treatment of today’s patients. As we shift from a ‘fee-for-service’ to an outcome-driven model, these tools become ever more important. It is no longer a question of whether these tools will become mainstream, but rather when and in what form.

The Future of Healthcare

Through The Future of Healthcare, readers will learn about the developments seen by the healthcare industry over the past 30 years, the exciting future of the industry, and how advancements in medical technology and healthcare IT continue to make a drastic difference in our lives on a daily bases in this rapidly changing healthcare environment.

Readers are introduced to a number of topics through the campaign such as:

  •     How Telehealth has brought healthcare into the 21st Century
  •     Bringing the doctor to your doorstep
  •     Using technology to diagnose and treat concussions
  •     The value of medical technology
  •     Building the miracle of vision

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Shannon Pandaliano, Publisher
+1 646-755-7962
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