London School of Marketing releases its latest whitepaper on the purpose of the organisation in a historical and modern-day context

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London School of Marketing’s latest whitepaper, authored by Director of Academic and Quality Compliance Dr. George Panagiotou, covers a range of theories, principles and models on challenges and opportunities facing modern-day organisations.

Dr. George Panagiotou from London School of Marketing

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published its latest whitepaper titled The Purpose of the Organisation, authored by its Director of Academic and Quality Compliance, Dr. George Panagiotou.

“Since the early days of humanity, people have quickly learnt that collective strength delivers far better results than individual effort,” Dr. Panagiotou writes. “This is what organisations are; the pooling of human and non-human resources combined with knowledge and expertise to achieve a set of objectives.”

Within the free downloadable whitepaper, Dr. Panagiotou identifies the roles, responsibilities, challenges and opportunities facing modern-day organisations by delving into their historical context. It further addresses the potential barriers to effective strategy development and implementation, while identifying ways of overcoming organisational challenges. Key areas covered include the framework of the organisation, motivational theories, different organisational orientations, stakeholder groups, corporate social responsibility and shareholder value

“Managing a business is not just about managing activities but also about managing people. In the end, it is people who create activities and it is, therefore, people who need to be managed effectively to carry out these activities,” Dr. Panagiotou found. “An understanding of what motivates individuals enables managers to create better working relationships to ensure organisational effectiveness.”

This document, over twenty pages in length, is part of a series of whitepapers launched monthly by the London School of Marketing.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, ABP and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution and hold Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Overseas Support Branches (OSBs), and online programmes of learning. Courses are run over a broad range of study modes. Further details are available at:

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Gimhani Gunasinghe
LS Education Group
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