NewVo Beauty Responds to Article Regarding Tips for Color Damaged Hair, Including the Use of Pureology

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NewVo Beauty comments on an article providing 5 tips for treating color damaged hair, including the use of sulfate-free cleaners like Pureology.

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Online beauty supply store NewVo Beauty responds to an article regarding tips for treating color damaged hair, including the use of Pureology.

In an article published by Juicy Magonline on December 3rd titled “Hair Trauma: 5 Tips To Treat Color Damaged Strands,” 5 ways to care for color damaged hair are revealed. Color treated hair can become very brittle, damaged, and weak after undergoing processes like bleaching and the use of harsh dyes. Some products that can help restore healthy, silky hair are leave-in treatments, like a leave-in conditioner and enhancing hair oils. These products hydrate and nourish hair, while also protecting the color. Some other tips are to get regular trims and to limit the use of thermal styling. Another way to bring life back into color treated hair, while also protecting the color, is using sulfate-free shampoos and conditioners.

Sara Greenstone, a representative from the online beauty supply store NewVo Beauty, says, “Often times, a lot of women notice the texture of their hair change as they color it. Bleaching and dyeing can really take a toll on hair, making it look dull and damaged. Many shampoos and conditioners contain sulfates. Despite the growing trend of sulfate-free products, a lot of people do not know about the negative effects of sulfates. Sulfates are put into these products to produce rich lathers. However, they strip hair of their natural oils and have even been linked to cancer. Using a product that is sulfate-free, like the hydrating products from the Pureology line, is a great way to avoid further damage and restore that desirable look, while also being health-conscious.”

To combat damaged hair, Greenstone also recommends looking into products that contain Keratin Complex. “Keratin Complex products use natural keratin proteins to penetrate the hair and restore it. It’s great for all hair types, especially those with color treated or damaged hair.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.


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Sara Greenstone
NewVo Beauty
+1 800.409.4488
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since: 07/2013
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