Herrmann International Research Reinforces Need for Thinking Agility in Business

Drawing on research and data the company has collected over the past 30 years exploring the connection between thinking preferences and business performance, Herrmann International has released a new video explaining why people, teams and organizations need to build their thinking agility to stay competitive in today’s environment.

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“Our culture is focused on ‘do, do, do.’ In fact, we have been so focused on doing and being specialized that thinking has been devalued,” Herrmann-Nehdi says.

Lake Lure, NC (PRWEB) December 16, 2013

Drawing on research and data the company has collected over the past 30 years exploring the connection between thinking preferences and business performance, Herrmann International has released a new video explaining why people, teams and organizations need to build their thinking agility to stay competitive in today’s environment.

“Our research has shown that thinking preferences impact everything we do, from how we interact and make decisions to how we focus our attention and come up with ideas,” says Ann Herrmann-Nehdi, CEO of Herrmann International. “Just as importantly, it shows we all have the ability to think outside our preferences when necessary to get better results. With rapid change and complexity now a part of everyday business, we need to use our brains more intentionally to adapt to different situations and people, and to widen our perspectives so we can get a greater sense of clarity in the midst of chaos.”

The three-minute video is one of the features of the company’s recently redesigned website. It highlights a number of statistics, including a study demonstrating a 66% increase in team productivity when diverse thinking preferences are represented, managed and appreciated.

“Our culture is focused on ‘do, do, do.’ In fact, we have been so focused on doing and being specialized that thinking has been devalued,” Herrmann-Nehdi says. “But you can’t stay ahead with that kind of mindset. To be productive, efficient and effective today, you have to be able to quickly deconstruct the complexities and take advantage of all the thinking that’s available to you—your own as well as others’—based on the requirements of the situation. No one has the luxury of ‘limited brain bandwidth’ any more.”

The company’s Whole Brain® Model, which founder Ned Herrmann developed while in charge of management education at General Electric, depicts the four quadrants of thinking preferences (A – Analytical, B – Organized, C – Interpersonal, D – Strategic) and how each contributes to business results.

About Herrmann International
The originators and trailblazers of Whole Brain® Thinking and the Herrmann Brain Dominance Instrument® (HBDI®) assessment, Herrmann International helps people, teams and organizations reach new levels of performance and results by giving them a system to apply the best thinking for the situation. The company’s Whole Brain® System, which includes a variety of learning solutions, facilitation resources, job aids and business tools, has helped many of the world’s most successful companies, as well as countless individuals, consultants and other organizations, leverage the connection between thinking and performance to outthink, outpace and outperform the competition.


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