San Francisco, California (PRWEB) December 18, 2013
Figures for 2013 indicate that the total mobile game market in the US was just over $3 billion, an increase from $2.4 billion a year earlier.
"By partnering with MobileAppTracking, we are proving our commitment to providing game developers with industry-leading solutions,” said Morten E. Wulff, CEO of GameAnalytics. “After a review of potential partners, we determined that MobileAppTracking brings more to the table in terms of comprehensive technology, ease of use and industry expertise than any other advertising attribution vendor.”
MobileAppTracking enables companies to attribute marketing campaigns across multiple ad networks, providing data on clicks, conversions and other data that is presented in easy-to-understand reports and charts. Integration GameAnalytics means companies now have views into where their users came from combined with in-game analytics to identify how to maximize the customer lifetime value.
“Unbiased attribution technology let’s game marketers own their customer data and work with any partners they choose,” said Peter Hamilton, CEO of HasOffers. “I’m excited to be collaborating with GameAnalytics because connecting that attribution data through MobileAppTracking provides more specific insights for the mobile gaming vertical. My impression of the GameAnalytics team has been really great so far and I look forward to watching clients get the full benefit of both products."
“The integration of GameAnalytics and MobileAppTracking will allow for a seamless integration for measuring the effectiveness of mobile app campaigns all the way from CTR percentages and ROI rates to very detailed in-game player behavior such as retention metrics”, explained Morten E. Wulff.
“It’s increasingly important to maximize everything in the customer life cycle, mainly due to the massive CPI increase from around $2 a few months back to around $3.5 now. And with some people predicting that CPIs will be around $6 during the holiday season, getting the right players on board, who will keep playing, start spending and spread the news about the game to their friends, is more important than ever. Our partnership with HasOffers provides game developers with the best tools for this”, concluded Morten E. Wulff.
GameAnalytics was founded in 2012 with $2.5m in funding from notable investors such as the CEO of Huffington Post, Jimmy Maymann, and TechCruch’s founder, Michael Arrington. GameAnalytics is based in Copenhagen, Denmark. It now supports almost 5,000 games and tracks more than 35 million new players each month.
GameAnalytics provides one of the most successful free analytics services available for game developers. The company, founded in 2012, now employs 18 people and is headquartered in Copenhagen with a data engineering team in Berlin. The company has 5,000 games using its platform and it has tracked more than 150 million players since the launch of its analytics service in January 2013. For more information, visit: http://gameanalytics.com.
MobileAppTracking.com (MAT) created by HasOffers, is one central, unbiased platform for mobile app marketers to attribute app installs, in-app engagement, and purchases back to marketing sources (such as social networks, publishers, and mobile ad networks). By implementing MAT, app developers never have to install another SDK to attribute conversion to new advertising partners. MAT is integrated with over 304 major ad networks and publishers along with Google, Facebook, and Twitter. It has been named the 63rd fastest growing company by Inc 500, backed by Accel Partners with Rich Wong, and has more than 120 employees across four offices worldwide, with headquarters in Seattle, WA. Learn more about the product at http://mobileapptracking.com or the company at http://www.hasoffers.com/about.
Contact at GameAnalytics
CEO, Morten E. Wulff
+45 2888 8070
Contact at HasOffers/MobileAppTracking
Marketing, Jennifer Wong