Toronto Public Library Launches Zinio Marketing Campaign

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Toronto Public Library launches marketing campaign to promote digital magazine service Zinio to patrons.

Since their launch in March 2013, Toronto Public Library has headed numerous marketing campaigns to promote the digital magazine service Zinio to their patrons. They will have produced over 1 million downloads in the 12-month period from October 2013 to October 2014, making TPL RBdigital’s No. 1 Zinio magazine user.

“What Toronto Public Library has done with Zinio is remarkable and a model marketing success story,” said Bryan Messersmith, Recorded Books National Accounts Manager.

The TPL marketing department recently launched a Twitter contest where patrons are eligible to win one of five iPad mini tablet devices by downloading an eBook or eMagazine from the library and tweeting what they’re reading using hashtag #TPLereads.

Toronto Public Library’s marketing efforts also include a transit poster campaign, press releases that resulted in radio, TV and newspaper coverage, and ads in the local free newspaper.

Messersmith joined Toronto Public Library’s marketing team on their outreach effort last week as they traveled around the city to office buildings, shopping centers and subways demonstrating the library’s digital resources on iPads.

Maria Cipriano, Toronto Public Library Collections Librarian, Electronic and Online Resources, appealed to ladies in the shopping mall commenting, “you’ll save so much money on magazines that you can afford to buy more shoes!”

“Our staff’s enthusiasm and dedication to spreading the word about the service has made Zinio a success at our library,” said Michelle Leung, Toronto Public Library Communications Officer. “It really was a team effort.”


For more information, Toronto Public Library patrons can go to or speak with library staff members.

About Recorded Books
Recorded Books, LLC is a leading provider of library services around the world, one of the largest independent producer of unabridged audiobooks, and a distributor of other audio products. Recorded Books delivers its products as both physical media (CDs and Playaway digital players) and via OneClickdigital, a downloading service featuring eBooks and professionally narrated English- and Spanish-language audiobooks for adults, children and young adults. Through RBdigital, Recorded Books also offers a host of educational and entertainment services, including digital magazines, language-learning programs, software training, and database services. Recorded Books is a division of Haights Cross Communications. For more information, visit

About Haights Cross Communications
Haights Cross Communications encompasses several top imprints that meet the diverse needs of every classroom and school and public library. Triumph Learning is the leading publisher of standards-aligned, K–12 instructional materials and proven curriculum solutions—serving 21st-century learners with a mix of interactive digital tools and innovative student texts. Recorded Books delivers the highest quality recordings of unabridged literature, college lectures, language learning courses, digital magazines, and much more.

About Zinio
Zinio is the world’s largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei. For more information, visit

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Lily Barrish
Triumph Learning
since: 09/2010
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