Razorfish Named a Leader in Gartner, Inc.’s ‘Magic Quadrant’ Two Years in a Row

Agency Recognized in Distinguished Industry Report

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New York, NY (PRWEB) December 16, 2013

Razorfish, one of the world’s fastest growing digital and technology agencies, today announced that it has been named a “Leader” in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies” for the second year in a row. The December 2013 report, authored by Research VPs Richard Fouts, Adam Sarner and Andrew Frank, and Research Director Martin Kihn, recognizes strategically and creatively-led digital marketing agencies among four categories—niche players, challengers, visionaries and leaders. Specifically, the report notes that “competition among digital marketing agencies heats up as CMOs face pressures to transform every dimension of the marketing organization,”* and that “providers with business transformation skills lead the market.”*

This year Razorfish strengthened its position based on its ongoing ability to execute and the completeness of its vision, and is one of only six agencies to be named a "Leader." The report evaluated agencies across an assortment of criteria including its market understanding and vertical/industry strategy. For the latter category, retail has been a particular vertical of focus for Razorfish, as it has seen a 50% y/y revenue increase as the result of brand transformation, retail business strategy, commerce platforms, UX, analytics and in-store digital solutions for a variety of leading global retailers.

"Razorfish’s leadership position came as no surprise to me," said Eric Jillard, department manager, Digital Marketing at Mercedes-Benz USA, a Razorfish client. "They have been instrumental in helping Mercedes-Benz succeed in digital by developing business strategies that create transformative experiences. I have confidence in Razorfish to address our challenges because I know the team will come up with creative, timely and innovative solutions.”

“The fact that Gartner, Inc. has recognized Razorfish as a ‘Leader’ in the ‘Magic Quadrant for Global Digital Marketing Agencies’ report for two consecutive years is a huge honor,” said Pete Stein, global CEO of Razorfish. “We feel that this prestigious acknowledgement reaffirms our allegiance to help our clients harness digital in order to deepen consumer engagement and ultimately, transform their businesses.”

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Razorfish
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

*Magic Quadrant for Global Digital Marketing Agencies, Gartner, Inc. December 2013


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