OneTrust Senior Lending Announces Creative Uses of Video Marketing to Effectively Educate Seniors

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Product and informative videos are educational, helpful and entertaining to connect with potential customers.

OneTrust Senior Lending, a mortgage banker with corporate headquarters in San Diego, California, recently unveiled a series of video up-scale animations that transforms their already-powerful website into a multimedia dynamo educational platform for senior clients.

OneTrust Senior Lending uses the new video feature to create visually compelling stories while promoting its brand and mortgage products. Josh Erskine, CEO of OneTrust Senior Lending says, “We have taken our marketing to an entirely new level to be educational, fun and shareable. The videos connect our viewers to our mortgage loan products and services. Our Web visitors can also check-out the videos on their iPhones and watch them because they're interested in a certain topic. With mobile video you have the potential to be in people's hands so they can take the time to learn about everything we offer. It’s a simple and fun way to create professional, short looping videos for our clients to view as they become mortgage knowledgeable.”

The OneTrust Senior Lending videos are 1.5 – 2 minutes in length to ensure they are watched in its entirety.

Mr. Erskine continues to explain, “The animation uses a friendly tone of voice and the viewer is highly engaged throughout each video, which takes place in LoanTown, USA and is narrated by Ned, your Tour Guide who incorporates captions into each video while highlighting key mortgage points so that viewers can both read and listen to the message at the same time.”

To view OneTrust Senior Lending’s reverse mortgage videos go to


About OneTrust Home Loans and OneTrust Senior Lending
OneTrust Home Loans is a direct lender and servicer with sales and operations across the country. OneTrust Home Loans provides an array of product options including conventional, FHA, VA, USDA, jumbo, resort lending, and foreign national loan options. OneTrust Home Loans is focused on strategic national growth without compromising its market niche of fast and efficient loan closings and being a home-buying resource for consumers from their search for that special home through closing. OneTrust Senior Lending exclusively offers reverse mortgage products to Seniors 62 and over who need access to their home equity while maintaining homeownership. The company’s senior management team has years of experience and has managed billions in loan closings. OneTrust Home Loans and OneTrust Senior Lending emphasize customer service as evidenced by their taglines, Service is everything! For additional information please visit and

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Susan Demma
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