The benefits of harnessing the granular data in the car will be felt across the automotive, content/tech and marketing communities. It will allow OEMs to know their drivers better, thus aiding their R&D manufacturing processes
(PRWEB) December 16, 2013
Break down ‘Big Data’ to Create Next-Gen Apps
The marketing community is buzzing with the prospect of being able to tailor messages to different consumers through the connected car. It has been forecast that push notifications via branded apps will soon be sent at the same time as on-air radio commercials, meaning a message will reach consumers from a number of different channels.
Marketing professionals are not the only ones excited by this prospect. During the panel session at the Conference in April, Fiat and Continental will explain how keen OEMs and content providers are to publicise their capability to provide advertisers, government agencies and the online community with valuable data collected from in-car sensors. For them, it presents them with a valuable revenue stream after the sale of the car. It is forecast that 80% of cars sold in 2016 will be connected, which equates to approximately 210 million connected units (Oliver Wyman), meaning the potential penetration of marketers’ messages is exciting both the creative and automotive industries.
Pádraig McGarrigle, Community Brand Manager at Telematics Update added, “The benefits of harnessing the granular data in the car will be felt across the automotive, content/tech and marketing communities. It will allow OEMs to know their drivers better, thus aiding their R&D manufacturing processes, whilst also offering them the option of monetizing the data that they collect, which is of huge value to marketers”.
This exciting issue will be discussed in more depth at Content and Apps for Automotive Europe 2014, the continent’s most focused gathering for the automotive apps ecosystem. This year will see over 250 executive attendees and 30+ expert speakers come together to discuss the most pressing challenges of the IVI space, making it the must attend event for all dedicated automotive infotainment professionals.
As well as the monetization of in-car data, our esteemed speakers will dissect key topics including:
- Create a Standout Automotive User Interface
- De-Bunk the In-Car App Store Myths
- The Case for Daily Relevant Content
- The Future of the Auto Operating System
- Alternative Platforms to Deliver Valued-Added Driving Services
- And more sessions addressing business model and content/app integration challenges
Speakers Announced This Week:
- Alastair Cotterill, Creative Strategist, Facebook
- Siegfried Schuler, Director Connected Services Technical Sales Europe, Harman
- Kenneth Malmburg, New Business Development, Global Connected Consumer, General Motors
The full agenda and speaker line-up is available on the website:
Testimonials and Tributes from the Industry
At Content and Apps for Automotive Europe 2013, a representative from John Deere stated, “Most informative telematics conference I have been to.”
General Motors added: “Excellent conference. No sales pitch, non-stop intellectual debate on all important issues related to apps/contents in auto industry!”
Register your place at Content and Apps for Automotive Europe 2014
Register via the secure link below book your place amongst 250+ senior telematics execs:
About Telematics Update:
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.
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