(PRWEB) December 17, 2013
“I think so many people are reactive... they see things in a short term way [because] they're right up against it.”
– Ray Dalio, 2012 Time 100 Most Influential People member.
The same mentality of reactive instead of proactive, is applied to the current industry of body cooling products and methods. The general trend and most used method is to wait until the person feels hot and then sit in front of a fan in order to offer relief. Exert Smart Body Coolant however, utilizes the proactive approach to keep the wearer cool all day. Exert is not just a body coolant, but a smart body coolant, a type of product never seen before.
Exert gets sprayed once on the body when at a normal, resting temperature, and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.
The technology behind Exert is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
This announcement was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats with an expected growth of 10 percent annually.
“Whether it’s the result of menopause, stress, medication, environmental factors or even physical exertion, Exert provides invisible, scent free, hypoallergenic, all-day and all-night protection,” explained Christopher Joyce, CEO of Exert Co.
Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Christopher Joyce and Arvind Rao, Chief Innovation Officer.
From Dalio’s statement it demonstrates that no matter how revolutionary a method or product may be in the body cooling industry, if the same mentality is held, nothing is truly changing. Exert Smart Body Coolant is creating a new category because the current categories are not proving satisfactory.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant, visit http://exertco.com or call (877) 929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com.
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.