Oklahoma City, OK (PRWEB) December 17, 2013
“The TUMI brand has such a rich heritage and is well respected in the travel industry. Launching T-Tech by TUMI Electronics under the aegis of CES allows us to connect with tech-savvy influencers who are already brand evangelists,” says Cameron Trice, Jasco Executive VP of Marketing and Product Development. “Mobile accessories emphasizing style speak to your identity and enhance your on-the-go lifestyle. T-Tech by TUMI mobile electronics establish the mobile accessory benchmark by showcasing superior quality and functionality.”
The T-Tech by TUMI Electronics 2014 booth reflects the latest branding efforts. Once inside, the open hands-on environment is relaxed and allows prospective buyers and press to look at individual products and displays that speak directly to the trend-forward, mobile technology user. The entire booth is merchandised in a causal manner including product planograms that highlight T-Tech by TUMI smart packaging, giving an insider’s look at what to expect for the upcoming year.
The T-Tech by TUMI Electronics 2014 collection features travel-friendly mobile electronic accessories such as cases, audio accessories and mobile charging accessories. The line incorporates unique finishes with the latest in technology and cutting edge design. T-Tech by TUMI Electronics are currently sold online and through airport, office and electronic specialty stores.
2014 CES Product Highlights:
About T-Tech by TUMI
Designed for the “brand-formists”, T-Tech by TUMI offers a sense of modernity and relevant design to the consumer that embraces a more casual business style. The T-Tech by TUMI brand provides a low-touch balance to a high-tech lifestyle as seen in its collections, materials and overall aesthetic. Delivering innovative silhouettes, exclusive hardware and real-world functionality T-Tech by TUMI appeals to the consumer that is consciously aligned with the latest trends. T-Tech by TUMI maintains Tumi’s unparalleled heritage of quality, customer service and dependability but with a more youthful, trend driven attitude. For more information, please visit http://www.TUMI.com.
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