West Virginia Radio Corporation Selects Matrix Solutions’ CRM and Sales Analytics System

West Virginia Radio Corporation was investigating multiple options to help manage advertising sales across all 29 of their West Virginia based radio stations along with their Metro News Statewide Network, when they chose Matrix.

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Pittsburgh, PA (PRWEB) December 17, 2013

Matrix Solutions, the leading provider of media CRM and Sales Management Software, today announced that West Virginia Radio Corporation has selected their media solution. West Virginia Radio Corporation was investigating multiple options to help manage advertising sales across all 29 of their West Virginia based radio stations along with their Metro News Statewide Network, when they chose Matrix.

“Matrix Solutions gets media,” commented Dale B. Miller, President and CEO, West Virginia Radio Corporation. “For us, this was a critical factor, as they not only have a great and intuitive product with deep functionality, but they have a profound understanding of how to optimize the workflow in a media operation.”

Matrix Solutions’ web-based platform provides CRM and Sales Analytics functionality specific to media. The system is scalable, making it ideal for companies with multiple stations and multiple platforms. Sales Managers can see high-level summary views of the business as whole; while simultaneously drilling down to know exactly how one account, category, station, Account Executive, or more are performing. Additionally, the system’s connectivity to back office media workflow makes for greater operational efficiency by integrating data sources.

“We take pride in providing our customers with solutions that are effective and at the end of the day make their life easier,” said DJ Cavanaugh, CEO, Matrix Solutions. “West Virginia Radio Corporation understands the value our system brings to their media operation which makes us a great fit and we are very much looking forward to continuing to grow the relationship and product with them moving forward.”

About West Virginia Radio Corporation

West Virginia Radio Corporation is a West Virginia owned and operated broadcast company with operations that span several West Virginia cities including Morgantown, Charleston, Clarksburg, Fairmont, Elkins and Weston. In addition to the Metro News Statewide Network, West Virginia Radio Corporation operates 29 radio properties throughout the state.

About Matrix Solutions

Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.


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