By engaging patients with games, Michael has educated users and enabled them to make healthy behavior changes.
Philadelphia, PA (PRWEB) December 17, 2013
The pharmaceutical industry is at a crossroads. The era of writing one prescription after another is over. Patients, advocacy groups, payers, government, and others are asking for better outcomes. Enter digital medicine. To help pharmaceutical companies better understand how digital medicine will redefine the pharmaceutical business model, Pharmica will host its “Pharma 3.0 – The Digital Medicine Era” conference in Philadelphia, PA on April 30th & May 1st, 2014.
“We could not be more excited to announce that Michael Fergusson will be presenting at our upcoming digital medicine conference,” said Matt Hendricks, Partner with Pharmica Consulting. “Michael is the CEO and Founder of Ayogo, a company that has won many awards for its use of social game play to help patients take control of their treatments.”
“By engaging patients with games, Michael has educated users and enabled them to make healthy behavior changes. Harnessing the power of play, games are able to help improve patient adherence by empowering patients to take control of their treatment regimes. We are looking forward to hearing his thoughts on what works and why in healthcare gamification.”
Those interested in learning more about Pharmica Consulting and upcoming forums or service offerings can visit http://www.pharmicaconsulting.com/services/. To request additional information, please contact Greg Cohee at 215-579-1650 or Matt Kiernan at 610-945-4364.
About Pharmica Consulting:
Pharmica Consulting, one of the Life sciences Industry leading consulting firms, provides a variety of offerings designed to help pharmaceutical and biotech clients achieve true operational excellence. Consultants at Pharmica invest the time needed to truly understand a client’s specific challenges and tailor solutions to help them create a more profitable business environment. Pharmica Consulting knows how to build effective strategies - and deliver against those strategies as promised.