New York, New York (PRWEB) December 17, 2013
Offerpop, a leading social marketing software company, has launched Vine capabilities for its Hashtag Gallery product. The social marketing product harnesses the popularity of the mobile video-sharing network, enabling brands to run viral user-generated content (UGC) campaigns with video content.
Hashtag Gallery, released on Nov. 6, allows brands to aggregate hashtag campaign content, including photos, text and video, from multiple social networks. The addition of Vine video capabilities to Hashtag Gallery capitalizes on the exploding trend of video creation on mobile devices.
“With the introduction of Vine capabilities for Hashtag Gallery, marketers can connect with Vine’s 40 million users to amplify their messages, engage audiences, and build brand authenticity,” said Prakash Mishra, Chief Technology Officer at Offerpop.
Mobile video viewing is one of the fastest growing segments of social media traffic. According to the September 2013 Forrester Research, Inc., report Delivering Brand Engagement with Short-Form Social Videos, consumers are spending increasing amounts of time watching video on mobile devices, and 14 percent of U.S. online adults with mobile phones use their devices to stream and watch video content weekly.
Offerpop also recently introduced Instagram video for its Video Contest product, underscoring the company’s rapid pace of innovation in mobile and social marketing.
With Hashtag Gallery, brands collect, manage and showcase user-generated content related to hashtags in a seamless branded display on websites, auto-generated landing pages, or Facebook tabs. As brands everywhere increasingly incorporate hashtags across marketing programs, including television, print and digital ads, Hashtag Gallery offers brands the ability to run campaigns encouraging passionate consumers to share photos, videos, and posts. This valuable library of user-generated content can also be repurposed for marketing and merchandising programs.
Learn more about Hashtag Gallery at: offerpop.com/products/social-marketing-apps/instagram/hashtag-gallery.html
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at offerpop.com.