Los Angeles, CA (PRWEB) December 18, 2013
Continuing a 30 year tradition of developing a passion for reading in our children, LeVar Burton’s all new presentation of 'The Night Before Christmas' on Reading Rainbow's YouTube Channel encourages families to share stories together during this holiday season.
LeVar Burton is widely recognized for his lifelong advocacy of children’s literacy and known for his stewardship of the beloved Reading Rainbow children's Television show that aired for 26 years on PBS. Recently, LeVar and his business partner Mark Wolfe have reimagined Reading Rainbow as a mobile “Netflix like” reading service that has 75,000 books being read each week by a whole new generation of children.
'The Night Before Christmas' storybook reading featured on YouTube (http://youtu.be/uTdihZTHRU8) is based on a book published by Holiday House and selected from one of the hundreds of stories featured in the Reading Rainbow app.
Says Burton, “This time of year offers an exceptional opportunity to curl up in front of the fireplace or on the couch with your children and read stories together. The best way I know to encourage reading in young kids is by reading to them. I hope my video reading of 'The Night Before Christmas' brings joy to your children and perhaps some fond memories for you of the 30 years we spent together on PBS.”
Watch the Reading Rainbow Storybook Reading above or on the Reading Rainbow website at http://www.readingrainbow.com, which also includes more information about Reading Rainbow.
About LeVar Burton:
Best known for his Reading Rainbow stewardship as well as his other TV roles (most notably Kunta Kinte on Roots and Geordi La Forge on Star Trek: The Next Generation), LeVar Burton comes from a family of educators and is widely recognized for his lifelong advocacy of children’s literacy. In the past few months alone, he has been a keynote speaker at South by Southwest (SXSW) Edu and received the Eliot-Pearson Award for Excellence in Children's Media from Tufts University.
About RRKidz, Inc.:
RRKidz provides interactive platforms for families to discover and explore exceptional digital media content that is both educational and entertaining. Headquartered in Los Angeles with an office in Oakland, RRKidz holds global rights to the trusted Reading Rainbow brand through a partnership with series creator, WNED-TV, a premier PBS station. To download the Reading Rainbow App go to the App Store or for more information, visit http://www.readingrainbow.com.
Lori Jonas/Jonas Public Relations