“Now, our fans who would like to display the Yamaha logo on items can show off their pride in other ways beyond using our equipment and instruments,” said John Shalhoup, chief marketing director, Yamaha Corporation of America.
Buena Park, CA (PRWEB) December 18, 2013
Yamaha today relaunched YamahaGear.com, a website that offers a hand-selected assortment of clothing, gift items and accessories adorned with the Yamaha logo, giving Yamaha audio and musical instrument fans a way to show off their passion for music.
Yamaha enthusiasts are invited to find their voice at the new online company store, which features apparel (such as shirts and hats), outerwear (such as t-shirts and jackets), home goods (including wine glasses and cheese boards) and office supplies (including backpacks, pens, pencils, rulers and notebooks).
“Yamaha is fortunate to have millions of loyal fans who choose to own our products, not once but several times over,” said John Shalhoup, chief marketing director, Yamaha Corporation of America. “Now, our fans who would like to display the Yamaha logo on items can show off their pride in other ways beyond using our equipment and instruments.”
At the updated online store, fans can buy or earn by signing up and participating in the My Rewards promotion on usa.yamaha.com. The new products are offered in collaboration with Caliendo Savio Enterprises of New Berlin, Wisconsin.
“Last year, thousands of Yamaha customers connected with us through our My Rewards program and earned Yamaha gear and virtual coins simply by browsing our website or visiting our dealers,” said Jeff Hawley, director, Customer Experience Group, Yamaha Corporation of America. “A dedicated logo wear website is a natural next step for staying connected and giving fans even more choices for expressing their love of music and music making.”
For more information, please visit http://4wrd.it/gear.
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U. S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.
Contact: Marc Ferris/Giles Communications
(914) 798-7121, mferris(at)giles(dot)com