Changing eating behavior is difficult for many people but Eatsense makes it easier through a meaningful reward system that incentivizes healthy shopping.
San Francisco, CA (PRWEB) December 19, 2013
Eatsense announced today the launch of its mobile application to reward consumers for healthy shopping through social recognition, supermarket gift cards, and nonprofit donations.
"Changing eating behavior is difficult for many people but Eatsense makes it easier through a meaningful reward system that incentivizes healthy shopping," said Paul Schiefer, CEO of Eatsense. "Eatsense users select goals and then start relevant challenges that require purchasing several products. After completing a challenge, users earn points that they can redeem for gift cards or donations to nonprofits. A typical user earns $10 worth of rewards a month."
Eatsense uses social support as another incentive to try out healthy products. After inviting friends, users can view and acknowledge their friends progress and activity. "Making food choices is a very personal decision," said Andrew Hines, COO of Eatsense. "Many people look to peers, family, and trusted friends to select and try out new items. We felt it was important that our social features encouraged sharing and support in a safe environment that is more intimate than the large social networks."
To fund the gift cards and nonprofit donations, Eatsense is partnering with major natural food brands, such as Amy’s Kitchen, Lundberg, and Saffron Road to highlight their healthy products in the app. All brands are vetted to ensure quality ingredients and sustainable business practices before being allowed to participate. "We use a combination of generic foods and products from health food brands to support our users healthy eating goals," continued Andrew. "We carefully screen each brand to make sure the products are well made and appropriate to our users’ needs."
Supporting nonprofits is an important goal for the company. "In addition to supermarket gift cards, our users have options to fund great nonprofit organizations that support sustainable agriculture, environmental stewardship, and access to healthy foods," continued Paul Schiefer. "Our users get both the benefits of trying out new foods and they feel great when they support amazing nonprofits like Environmental Working Group, Seed Matters, and The Food Trust."
Eatsense is a mobile application that rewards healthy shopping through gift cards and nonprofit donations. Eatsense was founded in 2013 and is led by co-founders Paul Schiefer and Andrew Hines.