Portage, MI (PRWEB) December 18, 2013
Market Pipeline, a leading web development, SEO and web marketing company for B2B (business-to-business) industrial manufacturers and industrial suppliers has published An Introduction to Business Blogging in collaboration with HubSpot, the market leader in digital marketing and marketing automation software.
Google has made critical changes the last couple of years to the algorithm that renders the information web users read on a search engine return page. In an effort to provide their users with the "perfect search engine" that "understands exactly what you mean and gives back exactly what you want". Google constantly updates their software to ensure, "black hat", marketers are not gaming Google’s system.
Savvy industrial marketers are starting to understand the best way to feed Google authoritative content is by adding information one page at a time via a blog attached to your company’s primary domain. For example, a blog post that features "custom hydraulic manifolds" will attract users with the specific intent of looking for information related to "custom hydraulic manifolds". This can be an industrial marketers' dream if approached with the right strategy.
"Blogs are now a mainstream vehicle for organizations to get their ideas into the marketplace." - David Meerman Scott in The New Rules of Marketing & PR
In this 42 page e-book, designed specifically for business bloggers, industrial marketers will understand why blogging efforts must be well thought out and there must be a strategy to promote your product-specific and service-specific blog posts.
This easy-to-read e-book will tell you why industrial marketers should blog, how to find content to blog, how to promote a blog and how to measure the success of a blog strategy.
About Market Pipeline
Market Pipeline, located in Portage, Michigan is a web development, SEO and web marketing company focused on helping B2B manufacturing and industrial suppliers unravel the complex world of web marketing. Market Pipeline was founded by Tom Repp and David Shires in 2006 with a unique focus on the industrial market place. Need more information, go to: http://hubspot.marketpipeline.com/information-about-industrial-internet-marketing-and-lead-generation-from-market-pipeline.
HubSpot is the market leader in all-in-one marketing software based in Cambridge, MA. HubSpot has a mission. HubSpot wants to replace annoying and interruptive ads and marketing with marketing people love. Over 10,000 companies use HubSpot’s software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best possible reason: customer results. Find out more at http://www.hubspot.com.